(Editor’s note: This article is an introduction to Business Intel on Toys, a new Marketplace service from Lutz Muller). It was by pure chance that I started providing intelligence services to the toy industry 15 years ago. I had been running toy companies for a while and started getting more …

By Alexander Chipman Koty China’s toy industry recorded strong growth in 2016, bucking recent trends in China’s light industry sector. While China’s total exports fell by 7.7% and imports by 5.5% in 2016, toy exports increased by 9.5% and imports by 23%. Although lower-cost manufacturing sites in India and Vietnam …