Monthly Archives: July 2019

The toy industry will not disappear but will coexist with online games: Lokesh Kataria, Mattel

Mattel, known for its lines such as Barbie, Fisher-Price and Hot Wheels, is looking to expand its presence in India. The brand recently launched Hot Wheels Monster Truck in the country. exchange4media talks to Lokesh Kataria, Head of Marketing at Mattel India, about the launch, their expansion plans, market scenario …

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How The Entertainer is tearing up the toy market’s rulebook

The Entertainer’s new £700,000 flagship store in Westfield London is a children’s paradise of high-tech tablets, interactive floor projections and fart buttons. Stand in front of her augmented reality mirror and you can change your outfit entirely. To avoid the same fate as the recently folded Toys R Us, The …

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