Monthly Archives: September 2019

Toy maker Mattel unveils “gender inclusive” dolls | London Evening Standard

T he maker of Barbie has launched a line of “gender inclusive” dolls that are “label free”. Mattel’s “Creatable World” toys come with clothing options, accessories and wigs for kids to style their dolls with short or long hair and dress them up with a skirt or pants or both. …

Read More »

Tru Kids taps toy industry vet to lead joint venture to open Toys ‘R’ Us stores

Plans to relaunch the Toys “R” Us banner in the United States are gaining momentum with the appointment of a veteran of the bankrupt chain to lead the new initiative. Tru Kids Brands, which bought some of the Toys ‘R’ Us intellectual property after the chain filed for bankruptcy last …

Read More »

Grandparents are a growing audience for the toy market

Visiting the new grandchild with a shipment of toys and then taking the older grandchildren to their favorite toy stores to pick out something special is a rite of passage for many grandparents. Grandparents make their grandchildren happy, and traders need to understand what is a large share of the …

Read More »