Dublin, September 20, 2021 (GLOBE NEWSWIRE) – The “Global Toy Market Outlook, 2025” the report was added to ResearchAndMarkets.com offer.
This outlook report explores the global scenarios, trends, and patterns shaping this $ 110.97 billion market in 2019.
The toy market on a global scale has grown considerably with very different consumption patterns and behaviors from one region to another. Few underlying phenomena are observed on a global scale, but the traditional regional and cultural significance of toys remains unchanged. In this report, the author has segmented the industry on the basis of age category, product and distribution channel through which toys are made available to consumers and has been studied in the context of regions, major countries and market leaders.
In a global context, when the toy market is segmented on the basis, the categories we are targeting were 0-8 years old category, 9-15 years old category and above 15 years old category, it was observed that the age category for 9 The -15 age category represents nearly 50% of the market. Not only globally, but also regionally, the 9-15 age group has not changed much from around the 50% mark over the years.
This is because the 9-15 year old category includes a broad portfolio of the product line through which it can also extend to older consumers in the 0-8 year old category and younger consumers in the over 15 year old category. .
In addition, the 9-15 age group is well positioned to market branded and licensed toys that are experiencing increased demand globally. Toys in the 0-8 year old category mainly included baby / toddler toys such as replica objects, vehicles and dolls.
The market share of the above 15 year category can be seen gradually diminishing due to the intense competition facing the video game industry. The 0-8 year category has been observed to show signs of maturity in more developed markets such as US, UK, Germany and France, while emerging markets in the market landscape global toys see a growing share of the category.
The toy market has a large portfolio of product lines, but has been carefully covered in the categories of action figures, arts and crafts toys, building sets, dolls, games and puzzles, toys for infants / toddlers / preschoolers, youth electronics, outdoor and sports toys, plush toys, replica vehicles and exploration toys.
Different kinds of toys showed different kinds of demand in different countries according to the traditional relevance. However, outdoor and sports toys hold the highest market share in the world, mainly due to the United States, which also happens to be the world’s largest toy market in 2019.
Product lines are also expected to evolve to adapt and adapt to changing consumer preferences. In addition, an increase in demand for traditional toys is being watched in some MEA and Asia-Pacific markets.
The global toy market is characterized as being highly fragmented and dominated by a large proportion of small and medium-sized enterprises. Barriers to entry into the toy industry are low and readily available raw materials motivate entrepreneurs to venture into the industry. These small and medium-sized businesses form an essential part of the industry’s supply chain.
However, the emergence of these small and medium-sized businesses, especially in Asia, has also resulted in high volumes of counterfeit and unlicensed products in the toy market, which could be harmful to children when used. Industry regulators are implementing strong protocols to control the distribution of counterfeit and substandard toys in the market using supplier profiling and some other metric, but its effectiveness is difficult to measure.
The sales channels in the market have been broadly divided into online sales channels and offline sales channels. The Covid-19 pandemic has acted as a catalyst to push online sales channels into the market.
For regions like North America, Europe and Latin America, where the majority of annual toy sales are generated during the holiday season, online toy sales have increased in this region. However, a robust e-commerce system has also played a key role in the efficient transition of consumers from offline retail stores to supermarkets for buying toys online.
For emerging markets such as Latin America, Asia-Pacific and MEA, toy manufacturers should watch the development of online toy sales channels as these regions have experienced exponential growth in the number of users. Internet over the past five years.
Main topics covered:
2. Methodology of the report
3. Outlook for the global toy market
3.1. Market size by value
3.2. Market share
3.2.1. By age group
3.2.2. By product
3.2.3. By sales channel
3.2.4. By region
3.2.5. By country
3.2.6. By company
4. North America Toy Market Outlook
4.1. Market size by value
4.2. Market share
4.3. US Toy Market Outlook
4.4. Canadian Toy Market Outlook
4.5. Mexico Toy Market Outlook
5. Outlook for the toy market in Europe
5.1. Market size by value
5.2. Market share
5.3. German toy market outlook
5.4. UK toy market outlook
5.5. Outlook for the toy market in France
5.6. Outlook for the toy market in Italy
5.7. Outlook for the toy market in Spain
5.8. Russian toy market outlook
6. Asia-Pacific Toy Market Outlook
6.1. Market size by value
6.2. Market share
6.3. China Toy Market Outlook
6.4. Japan Toy Market Outlook
6.5. India Toy Market Outlook
6.6. Australia Toy Market Outlook
7. Latin America Toy Market Outlook
7.1. Market size by value
7.2. Market share
7.3. Brazil Toy Market Outlook
7.4. Argentina Toy Market Outlook
7.5. Colombia Toy Market Outlook
8. Outlook for the toy market in the Middle East and Africa
8.1. Market size by value
8.2. Market share
8.3. Saudi Arabia Toy Market Outlook
8.4. United Arab Emirates Toy Market Outlook
8.5. Qatar Toy Market Outlook
8.6. South Africa Toy Market Outlook
9. Market dynamics
9.1. Key factors
9.2. Main challenges
10. Market trends and developments
10.1. Educational and interactive toys
10.2. Toys inspired by fictional and cult characters.
10.3. Gender neutral toys and toys that challenge stereotypes.
11. Company profiles
11.1.1. Bandai Namco Entertainment Inc.
11.1.2. Dream International
11.1.4. Jakks Pacific, Inc.
11.1.5. Lego group
11.1.6. Mattel inc.
11.1.11. Goliath Games
11.1.12. Children II, Inc.
11.1.13. KNEX Industries
12. Strategic recommendations
For more information on this report, visit https://www.researchandmarkets.com/r/6nub51