A new, streamlined sex toy store helping women embrace self-pleasure


Sex toys have been around for thousands of years, and if the surge in sales during the pandemic is anything to go by, they will be there for much more.

But why is it so difficult and embarrassing to buy one?

“It’s a pretty common thing now, but the experience of trying to buy one makes it seem like she hasn’t caught up with it at all,” says Lucy Wark, founder of the sex and startup startup. Normal well-being. “It still looks like pink and purple dildos [are] fly to your face when you walk into a sex shop.

Normal wants to change that and make discussions about sexual health, pleasure and activity – well, normal.

Wark enlisted the help of certified sex coach, columnist and author Georgia Grace to help him design six toys to suit different needs, shoot instructional videos on how to use them, and create guides that address the different sides. from sexual well-being, from creating the mood to breaking myths about masturbation.

You can browse and choose the toys directly, but if you’re not sure what to look for, there’s a quiz on the Normal website to help you find what you need.

There are six toys to date, with two clear bestsellers. Charlie is a classic wand vibrator with nine modes that is suitable for both solo use and couple play, while Quinn is a relatively recent invention that stimulates the clitoris using pulses of air pressure to mimic oral sex.

There is also Piper, who stimulates both the inside and the outside; a bullet vibrator called Frankie; Darcy, presented as a good gateway to the world of internal toys; and Flynn, a cock ring for men that can be used during sex with a partner.

“We had a pretty comprehensive checklist of what we wanted to do and one was to eliminate a lot of the confusing sets of choices that exist when trying to buy a sex toy,” says Wark. “So we said we were going [make] very good quality, very good versions of the classic categories, we would make only one of each, and we will explain very well what they are, so all you have to do is choose the right one for you .

And if you think you made the wrong choice, you can get your money back (and possibly try something else).

“We recognize that there is no one toy that is right for everyone, but we wanted to make sure that no matter what you do, you never have a bad experience with our products,” says Wark. “We introduced the 100 night stand policy, which basically says, whatever problem you have, you can return your purchase and get a full refund.”

Going forward, Normal wants to be a one-stop-shop for products related to sexual wellness, with plans for lubricants, cleansing sprays, massage candles, condoms and more toys.

“I think historically there have been these stereotypes associated with using a sex toy, like it’s a little deviant or scary, so it’s a version of the promiscuous stereotype that’s sometimes imposed. Women’s. And I think there’s also a stereotype that says you’re probably having a romantic failure, and toys are only the second best thing after a person’s sex, ”Wark says.

“But no, it’s a form of self-care, empowerment, and a form of pleasure that you should have access to. We try to say to women, ‘Your pleasure is important and it’s something that you never should. feeling embarrassed, “she adds.” There’s something quite powerful about feeling that it’s one side of your life that gives you confidence and strength rather than a source of insecurity. “

Use code EMBRACE30 upon checkout for 30% off.


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About Lola C. Chapman

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