Amazon launches dedicated STEM toy store – TechCrunch

Amazon announced this morning the launch of a new store on its site dedicated to the sale of STEM toys and games. The store will carry a variety of items for children of all ages, according to the retailer, which aim to encourage children to develop skills in science, technology, engineering and / or math.

Some of the toys include those from Snap Circuits and LEGO. And some are aimed at the preschool set, like the Melissa & Doug Classic Wooden Abacus, for example, while others are aimed at older kids, like littleBits Electronics’ cloudBit Starter Kit, which teaches coding.

It seems that for Amazon, the decision to launch the new toy store was less about wanting to awaken young minds with these educational toys and games, and more about the impact on the company’s bottom line. That is, the retailer notes that not only are STEM toys a ‘hot trend’ in education, but they were also the second most visited section and the second in terms of volume. sales on Amazon’s 2014 Holiday Toy List. In other words, the company is trying to meet the growing demand from parents for these items by making them easier to find, find and then purchase on the Amazon website.

The new site explains what “STEM” means to the uninitiated and why the toys were chosen. In a Pinterest-like layout with image thumbnails, the various toys and games are grouped into categories such as “Best picks for robots and programming toys”, “Best picks in chemistry and physics”, ” Top Picks in Biology “,” Top Picks in Circuit Toys “, and much more. Unlike some Amazon specialty stores, the site offers a number of products, and you can even filter toys by age range or “editor’s choice”. (Frankly, it takes some serious resistance from me not to load half the site into my cart right now.)

Amazon is no stranger to launching dedicated storefronts to respond to growing trends, especially in the tech space. For example, he recently launched an “Exclusives” store that presents new innovations, including “Shark Tank” products. And in the past, it has launched a “Smart Home” store and a 3D printing store. The STEM toy site is now live at

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