Apple threatens Chinese toy maker with legal action against Steve Jobs figure

I would have put my house and kids on Apple to sue the Chinese toy maker who produces the incredibly realistic Steve Jobs action figure we talked about earlier this week. And as expected, it threatens to do just that.

In Icon has reportedly received a letter from Apple’s legal team stating that it must immediately stop producing and selling the 12-inch figure for $ 99 – which sports Steve’s iconic black turtleneck, blue jeans and white sneakers – under penalty of prosecution. Unfortunately for In Icon, he has no plans to quit.

The telegraph reports that Apple is not happy with the character’s resemblance to its co-founder and former CEO, to which the Cupertino-based company claims to have the rights. He told In Icon “any toy that resembles the tech company’s logo, the person’s name, or the look or likeness of its products is a criminal offense.”

But In Icon boss Tandy Cheung isn’t fazed by the threat and believes his business is doing nothing wrong. He had previously said that Apple can “do whatever it wants” and that his company “will not stop, we have already started production”. Cheung’s lawyers in Hong Kong reportedly informed him that he was not violating Apple’s intellectual property:

Steve Jobs is not an actor, he’s just a celebrity… There is no copyright protection for a normal person. Steve Jobs is not a product… so I don’t think Apple owns the copyright.

With sales likely to stop at some point, The Next Web reports that the numbers exceed $ 135 on eBay.

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