Global entertainment company rocking boat announced that Simba Dickie Group, one of Europe’s top five toy manufacturers, has signed a licensing agreement for dinosaur ranchas preschool success continues to rapidly expand its global footprint.
The product line will include the Big Bloxx Junior building construction set, which contains a minimum of 15 pieces, including exclusive minifigures and accessories. Other highlights include ride-on toys, scooters, large role play sets for school and the kitchen, spending money toys – such as bubbles, magnetic drawing boards, glow-in-the-dark sets and a light projector – and seasonal products such as buckets, shovels. and sand toys.
Simba Dickie Group plans to launch its new SS23 ranges across the UK, Ireland and EMEA region including France, Iberia, Italy, Benelux, Nordics, EEC and GSA.
dinosaur ranch continues to be a hit with kids ages 2-5 on Disney Jr and CBC, where it premiered in January 2021. Maintaining the top spot in its timeslot on Disney Jr has allowed the show to to be sold in over 170 countries and made available in over 15 languages, with Tiny Pop in the UK being the latest to join. Its unique mix of dinosaurs and outdoor cowboys continues to prove hugely popular across all platforms. The second series is currently in production and is set to air in the United States this summer, including a 22-minute special.
Kate Schlomann, EVP Brand Management and Content Marketing, Boat Rocker, said: “We are delighted to welcome Simba Dickie to our ever-growing herd of top licensees for dinosaur ranch. As one of the leading toy manufacturers in Europe, this new agreement will further strengthen our international reach, and the dinosaur ranch brand. Their expertise will help expand the world of dinosaur ranch for our preschool fans, providing additional ways to play that complement our line of master toys from Jazwares.
“We are thrilled to partner with Boat Rocker Studios on dinosaur ranch. This is a truly unique new show for preschoolers and we are excited to expand this Trrrrific line across our lineup,” said Werner Lenzner, Simba Dickie Group Licensing and Strategic Development Manager.
Simba Dickie joins a distinguished list of licensees already in the saddle for dinosaur ranch, including Master Toy partner Jazwares, which is launching its dynamic range across EMEA this summer; Scholastic, whose storybooks and sticker books recently launched in English-speaking territories; Rubies to disguise; Ravensburger for puzzles and games; Character World for bedding and upholstery; Immediate magazine for a stand-alone magazine; and Kennedy for inclusion in their compilation titles.
dinosaur ranch (3D animation 104 x 11′) is created by Matt Fernandes (of Industrial Brothers) and produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker manages global franchise development, including content distribution and consumer products.