Booming Brazilian toy market ahead of ABRIN international toy fair – ToyNews

The Brazilian International Toy Fair (ABRIN 2022), the largest toy market event in Latin America, takes place from March 13 to 16 at Expo Center Norte in Sao Paulo.

The Brazilian toy market grew by 14% and generated revenues estimated at 8.7 billion reais (approximately $1.5 billion) in 2021, following the excellent results of 2020 (21% growth, the most sharp increase in recent years).

Today, with an average annual release of 1,400 toys, the sector has around 1,600 specialized outlets and 15,000 retailers in the country. More than 2,100 new professionals were hired in 2021 alone, despite the effects of the covid-19 pandemic, in an industry in which 73% of its market is made up of domestic products.

The high concentration of sales is due to Children’s Day and Christmas, which together represent 65% of the year’s activity. The average ticket in 2021 exceeded R$100.00 (US$17), while product prices remained stable and the industry came up with 1,300 new toys.

The Brazilian Association of Toy Manufacturers (ABRINQ) predicts an even more favorable 2022, with the high value of the dollar against the real acting as a positive shield for the industry.

In this buoyant context, ABRIN 2022 will take place from March 13 to 16, with more than 130 exhibitors and around 1,500 launches. Sanitary protocols will be followed to ensure a safe environment for all participants.

Promoted by Francal Feiras and ABRINQ, ABRIN 2022 takes place at a favorable time for the opening of the business calendar of the year. According to the manufacturers’ association, there are still several factors to work on for the sector to grow by at least 6% more this year.

Among them are the removal of obstacles by the Brazilian authorities for a better performance of companies, the privatization plan, the financing of products and factories with more attractive interest rates, and the reduction of the price of inputs essential to the production, such as gas and electricity.

Accreditation for foreign professional visitors is open until ten March and can be done virtually through the event website by following this link.

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