The adult store gained royal recognition after making $ 100 million in sales worldwide, including Australia.
A sex toy retailer has won a prestigious business award – from Queen Elizabeth.
Britain’s largest adult store, Lovehoney, has won the Royal Honor for outstanding continued growth in overseas sales.
The site that calls itself “The People of Sexual Happiness” sells sexy lingerie, lubricants, bondage gear and gadgets.
It also has the official worldwide license to manufacture and sell Fifty Shades of Gray products based on the successful 2011 erotic novel and the 2015 film adaptation.
The company won the Queen’s Award for Enterprise after sales jumped from £ 12million (AU $ 22million) in 2015 to £ 56million (AU $ 100million) today, a 365 percent increase.
This means that the site can use the Queen’s Award emblem in its advertising for five years.
Debbie Bond of Lovehoney said: “We are delighted to have received official recognition from the Queen.
“Her Majesty has been a tremendous supporter of Lovehoney as we became the world’s premier sexual wellness brand.
“Royal patronage will help us create more jobs at our Bath headquarters and in our international offices, and spread the message of sexual happiness around the world.”
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Currently, the company has 2.2 million customers with websites in countries such as the United States, Canada, Australia, and New Zealand, as well as EU countries such as France. , Germany and Spain.
This isn’t the first time Lovehoney has received royal recognition.
In 2015, according to the Daily Express, the company also won the Queen’s Blessing for boosting UK exports, after which Lovehoney founders Richard Longhurst and Neal Slateford celebrated with Queen Elizabeth II and Prince Philip at Buckingham Palace.
Bond wrote: ‘The Queen is the UK’s foremost trade ambassador and the royal endorsement once again shows how traditional buyers and outlets are embracing sexual wellness products like never before and appreciating their importance in improving general well-being – a particularly important message as we come out of lockdown after a stressful year of living with the pandemic.
This story originally appeared on The Sun and is reproduced here with permission