Toy industry – Play Fair http://play-fair.org/ Tue, 02 Aug 2022 09:25:39 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://play-fair.org/wp-content/uploads/2021/08/cropped-icon-32x32.png Toy industry – Play Fair http://play-fair.org/ 32 32 The green future of the toy industry | atmosphere https://play-fair.org/the-green-future-of-the-toy-industry-atmosphere/ Tue, 02 Aug 2022 09:25:39 +0000 https://play-fair.org/the-green-future-of-the-toy-industry-atmosphere/ The green future of the toy industry | atmosphere

Joe is wearing an Igor Dieryck jacket; Samsoe Samsoe’s short films; socks by Happy Socks; shoes by Arket. Naoko wears an A-Jane jacket; dress by Molly Goddard; boots by Hunter.

In an industry dependent on plastic that targets children, the environmental and social impacts are multiplied tenfold. With this in mind, toy companies large and small are moving towards a more sustainable world.

In the 1960s film, blissful, there is a brief scene where a child, Jimmy Bean, runs down an old country road with a hoop and stick, playing a game called hoop rolling. He walks past two girls pushing their respective dolls in strollers. Although the scene is inconsequential to the film as a whole, it depicts a relatively accurate toy industry scene in the early 1900s when the film is set. Entertainment through simplicity was what characterized the toy industry until the late 1900s, with games like hopscotch, cat’s cradle, dolls and electric trains reigning supreme in the mid-20th century. . But with the boom in home televisions increasing by more than 50% in the late 1900s, in conjunction with advertising and a booming toy market, playthings were now mass-produced, with children wanting more of “what’s popular”, under a rapidly changing umbrella.

This boom in the toy industry happened alongside the advent of plastic, which made it possible to manufacture products faster and more cheaply. Toys that were once made from wood, rope, fabric or various metals were now being made from plastic for consumer use – and as a result, every item now lived longer in a landfill or in our homes. oceans than he would ever do to the heart of a child. A 90 billion dollar industry, toys »[use] 40 tons of plastic for every million dollars in revenue and it is the most plastic-consuming industry in the world. With an estimated 11 million tonnes of plastic dumped into the world’s oceans each year, diverting just half of the plastic used in toys could make a significant difference. Now we know that plastic pollution is more detrimental to our environment than it is an eye candy. The chemicals present in plastics ensure that they do not break down easily, making them durable and versatile, two characteristics that have solidified their essential use in all sectors, from the medical industry to hospitality to the toys.

Joe is wearing a Simone Rocha shirt.
Zarina wears a Florentina Leitner top; dress by Fam Irvoll. Naoko wears an A-Jane top; dress by Lisa.

These chemicals, such as phthalates and bisphenol A (BPA), are poisoning marine life and wildlife, including the systems they depend on, which has not only led to endangered species, but also altered ecosystems globally. As every being is connected to the Earth and all its creatures and systems, these disruptions impact the food chain and water supply, among various other networks. Additionally, as the plastic decomposes on the land, the chemical makeup changes, altering the composition of the soil, which impacts the agricultural system while contaminating the food supply; the proof of which can be found in the recent study which found microplastics in humans. When it comes to children, many chemicals in plastic toys, like the aforementioned phthalates and BPA, can lead to hormonal changes and birth defects, as well as liver and kidney cancer.

Moreover, the stable hold that consumerism and capitalism have on parents is only inherited by their children, who are conditioned to be “ideal” capitalists. Every few weeks and every month, a new toy, movie franchise or interest is released, with the renewed promise of better entertainment and more fun, all rooted in a certain “I gotta l ‘have”. These same children, who beg their parents for the latest technology or the latest product from the toy industry, grow up to be adults in a consumerist world, who have been subliminally taught to buy until they are sick, without lose sight of waste.

Toys that were once made from wood, rope and fabric are now made from plastic – and each item now lives longer in a landfill than it ever would in a child’s heart. .

LIANA DEMASI

Even given the extent to which the world is moving towards a sustainable future, it can be daunting to figure out what will be both environmentally friendly and fun for a child growing up in a world that increasingly demands and wants more. Yet the safety of the planet and its children depends on a change in our approach to buying and making toys. While the desire for such changes is present among parents and consumers, the dangers of greenwashing can be pronounced, especially for parents who don’t have the time or resources to do additional research.

Joe is wearing an Igor Dieryck jacket; Samsoe Samsoe’s short films; socks by Happy Socks; shoes by Arket. Naoko wears an A-Jane jacket; dress by Molly Goddard; boots by Hunter.

Take for example some of the biggest names in toys. LEGO, Mattel and Hasbro are all making changes to how they manufacture and package products. LEGO now makes some products from sugarcane polyethylene, which may seem less harmful to the environment than its previous practices, but the new generation of LEGOs may still be toxic during the blackout period. Although it is derived from sugar cane, it is not biodegradable. “Other companies use bamboo in their products and advertise that it’s environmentally friendly,” says Dr. Amanda Gummer, research psychologist and founder of The Good Play Guide. “This is true for bamboo, but for it to meet toy industry safety standards, it needs to be covered in plastic.” This final coating removes the possibility of recycling the toy and continues to encourage plastic production. While sturdy, well-made bamboo toys can be passed down for a few generations, the lack of buy-back or repair programs in the United States makes landfill or our oceans more likely destinations.

“When I entered the consulting world, I started interviewing toy companies. I wanted to know why it seemed like big companies weren’t doing much,” says Sonia Sanchez, an impact and sustainability consultant based in the UK “But it’s not that simple. Companies want to switch to more sustainable materials, and the issue isn’t even that it’s expensive. It’s about finding the supply.”

Zarina wears a sweater knitted by Igor Dieryck; cargo pants by Simone Rocha; Ganni swimsuit; socks by Happy Socks; shoes by Re/Done.
Lace shirt and sweatshirt by Adam Jones.

But there are still reasons for hope. A new generation of toy companies is emerging with the intention of building their business models with sustainability in mind. Green Toys is one such company. The California-based company makes every toy from 100% recycled plastic, mostly from used milk jugs or yogurt pots. Their practices help divert materials that could get lost in a mismanaged waste and recycling system, while creating fun, colorful and interactive toys for toddlers. Their production and consumption processes are also much less extensive than those of Mattel, Hasbro or LEGO. For the biggest names in toy to find enough resources to continue providing their customers with toys and their shareholders with profits, they would need a massive amount of materials.

Even so, the seriousness with which companies pursue these materials seems to be changing. “Just asking for more sustainable supplies is making a difference,” says Sanchez. Suppliers are receiving industry-wide requests for more environmentally friendly manufacturing materials from the largest producers in the toy industry. As the economy goes, it is the hope that this demand will eventually be met by supply.

Joe is wearing an Adam Jones lace shirt and sweatshirt.

It’s not just the materials children play with that matter. The toy industry, with its unprecedented access and influence on young hearts and minds, is in a unique position to influence the psychology of future generations. “Play is a really powerful tool for opening up conversations about many issues. Parents are looking for products that are both sustainably made and help children learn about environmental issues,” says Dr. Gummer. “The industry has the ability to play on sustainability through buy-back, repair or recycling programs and introducing it at a young age through playful content and activities.” Consumers Today today are raising tomorrow’s consumers, and at the forefront of these parents’ desires are less consumption, longer use and more sustainable options. .

Between supply chain, cost, and manufacturing hurdles, the idea that any company, large or small, established or developing, can tackle the issue of sustainability on its own is a farce. Instead, many toy companies are approaching the challenge the way activists, states and countries should and often do to tackle the climate crisis. They work together to find the solution. “They’re really open to sharing and open sourcing what they’re doing to allow other companies to learn from them,” says Andrea Green of Products of Change, a global organization that helps companies in their sustainability efforts. “They ask, How can we be more responsible for what customers want and what the environment needs? It’s about Planet, People, Profit.” Without the first two, the second ceases to exist, and while it may be a socialist dream to wish profit wasn’t even a factor, industries seem to be moving in the right direction within the parameters of their existence. .

Naoko is wearing a Rejina Pyo jacket.
Naoko wears a Molly Goddard dress; boots by Hunter.

Photographer Tami Aftab Stylist Annabel Lucey Scenographer Max Randall Makeup artist Emily Wood Models Naoko Sato; Zarina Shukri; Joe Carlyle

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]]> Prime Minister highlights success of Honey Mission and hails Indian toy industry in his Mann Ki Baat https://play-fair.org/prime-minister-highlights-success-of-honey-mission-and-hails-indian-toy-industry-in-his-mann-ki-baat/ Sun, 31 Jul 2022 15:38:00 +0000 https://play-fair.org/prime-minister-highlights-success-of-honey-mission-and-hails-indian-toy-industry-in-his-mann-ki-baat/

IN AKHTER / NEW DELHI

Sharing the success stories of honey farmers in his latest Mann ki Baat, Prime Minister Narendra Modi said how farmers are doing wonders in honey production.

Mr. Modi pointed out that honey has been given a lot of importance in Ayurveda. Honey has been described as an elixir. He said there are so many opportunities in honey production today that even young people pursuing professional studies are finding it a source of self-employment.

In Yamunanagar of Harayana, beekeeper Subhash Kamboj practices beekeeping using about two thousand boxes. Its honey is supplied in many states. Vinod Kumar from Palli village of Jammu completed training in queen bee rearing last year and currently earns Rs 15-20 lakh per year.

Mr. Modi mentioned another Karnataka farmer, Madhukeshwar Hegde, who received a government grant for 50 bee colonies. Today he has over 800 colonies and sells tons of honey.

The Prime Minister gave the example of one such youngster – Nimit Singh from Gorakhpur, Uttar Pradesh. Nimit, who has a B.Tech, started honey production and set up his own lab in Lucknow for quality checks. Nimit now earns well from honey and beeswax, and also trains farmers. Mr Modi said he was happy that India’s honey exports have also increased. He paid tribute to campaigns such as the National Beekeeping and Honey Mission and the hard work of farmers.

Mr. Modi shared the success stories of the Indian toy industry and paid tribute to young people, startups and entrepreneurs. He said that when it comes to Indian toys, the echo of Vocal for Local is heard everywhere. He said the number of toys coming from overseas to India is steadily decreasing. Previously, toys worth more than three thousand rupees came from outside. Today, their import has decreased by 70%. Mr. Modi said he was delighted that India has exported toys worth more than two thousand six hundred rupees to foreign countries during this Corona period. Previously, only toys worth Rs 300 to 400 crore came out of India. He praised India’s toy industry for proving itself by transforming itself.

Indian manufacturers are now making toys based on Indian mythology, history and culture. He added that toy clusters and small entrepreneurs benefit a lot. Indian toy manufacturers also work closely with leading global toy brands. Mr Modi gave several examples, including a start-up in Bangalore called Shumme Toys which focuses on eco-friendly toys. In Gujarat, Arkidzoo Company manufactures AR-based flash cards and AR-based storybooks. Pune-based company Invention is committed to sparking children’s interest in science, technology and math through learning, toys and activity puzzles.

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India’s toy industry has seen success no one could have imagined: PM Modi https://play-fair.org/indias-toy-industry-has-seen-success-no-one-could-have-imagined-pm-modi/ Sun, 31 Jul 2022 08:48:00 +0000 https://play-fair.org/indias-toy-industry-has-seen-success-no-one-could-have-imagined-pm-modi/

Prime Minister Narendra Modi praised India’s toy industry on Sunday for achieving success “no one could have imagined”, noting that its exports soared to Rs 2,600 crore from Rs 300-400 crore.

When it comes to Indian toys, the echo of “vocal for local” is heard everywhere, he said on his monthly program “Mann ki Baat”.

He said toys worth more than Rs 3,000 crore were being imported but declined by 70%.

“It is a matter of joy that during this period, India exported toys worth over Rs 2,600 crore to foreign countries. Whereas earlier, only toys worth Rs 300-400 crore was coming out of India. This all happened during the Corona period,” Modi said.

He noted that he had spoken earlier about India having the potential to become a powerhouse in toy exports.

India’s local toys are eco-friendly, in line with both tradition and nature, he said.

“Thanks to our young people, start-ups and entrepreneurs, what our toy industry has achieved, the successes we have achieved, no one could have imagined,” he added.

The Prime Minister said India’s toy industry has proven itself in transformation, with manufacturers now making toys based on Indian mythology, history and culture.

Toy clusters are all over the country, and small entrepreneurs are reaping a lot of benefits as their toys are now going around the world, he said.

Indian toymakers work closely with top global brands, he said.

Noting that the start-up sector pays full attention to the world of toys, he said that a start-up named Shumme Toys in Bangalore focuses on eco-friendly toys while the company Arkidzoo in Gujarat manufactures flash cards and storybooks based on augmented reality. .

Pune-based Funvention works to spark children’s interest in science, technology and math through learning, toys and activity puzzles, he said, adding that start-ups are doing a great job.

“Let’s all together make Indian toys more popular around the world. Along with this, I would also like to urge parents to buy more and more Indian toys, puzzles and games,” he said.

In his speech, the Prime Minister also highlighted the growing global interest in traditional forms of Indian medicine as the fight against COVID-19 continues.

He said people’s growing interest in holistic health care has helped everyone a lot.

“There is a growing interest in Ayurveda and Indian medicine all over the world. This is one of the main reasons why Ayush exports have seen record growth and it is also a matter of joy that many new start-ups are also emerging in this sector,” he said.

Recently, a global Ayush investment and innovation summit was held and investment proposals of about Rs 10,000 were received, he said.

He added that a huge effort is also being made in the field of various medicinal plants and herbs.

India’s Virtual Herbarium was launched in July, and it is an example of how the digital world can be used to connect with our roots, he said.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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No proposal to include toy industry in PLI scheme, says government https://play-fair.org/no-proposal-to-include-toy-industry-in-pli-scheme-says-government/ Thu, 28 Jul 2022 19:22:19 +0000 https://play-fair.org/no-proposal-to-include-toy-industry-in-pli-scheme-says-government/

The government has no proposal to include the toy industry in the performance-related incentive scheme, State Minister for Trade and Industry Som Prakash said in response to a question on the issue. plans to include the domestic toy industry in the special incentive scheme, news agencies reported on Thursday.

The government has launched Production Linked Incentive (PLI) schemes in 14 sectors which will make Indian manufacturers globally competitive, attract investment, boost exports, integrate India into the global supply chain and reduce dependence on imports.

The government has provided comprehensive support to the domestic toy industry to make it more competitive.

“Some of the measures include promoting Made in India toys; design of toys based on Indian values, culture and history; using toys as a learning resource; organize hackathons and grand challenges for the design and manufacture of toys; monitor the quality of toys; restricting imports of substandard and dangerous toys and promoting indigenous toy clusters,” the minister said in his response on Wednesday.

To promote domestic toy manufacturing, the basic toy customs duty was increased from 20% to 60% at the beginning of 2020.

Notably, India’s toy exports have increased by 61.38% over the past three years. It increased from USD 202 million in 2018-19 to USD 326 million in 2021-22.

The import of toys, however, fell by 70 percent over the same period, from $371 million to $110 million, the minister said.

The Indian toy industry previously faced fierce competition from Chinese toys. However, in recent years, imports from China have decreased significantly.

Imports of toys and other game and sporting goods from China rose from $491.67 million to $252.1 million over the past five years, the data showed.

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No proposal to include toy industry in PLI program, says Center https://play-fair.org/no-proposal-to-include-toy-industry-in-pli-program-says-center/ Thu, 28 Jul 2022 07:00:00 +0000 https://play-fair.org/no-proposal-to-include-toy-industry-in-pli-program-says-center/ The government currently has no proposals to include the toy industry under the Production Linked Incentives (PLI) scheme, Parliament, the Union Minister of State for Trade and industry, Som Prakash, in response to a question asking if he plans to include the domestic toy industry under the program. special incentive scheme.

The government has launched Production Linked Incentive Schemes (PLIs) in 14 sectors which will make Indian manufacturers globally competitive, attract investment, boost exports, integrate India into the global supply chain and reduce dependence on imports.

The government has provided comprehensive support to the domestic toy industry to make it more competitive.

“Some of the measures include promoting toys made in India; designing toys based on Indian values, culture and history; using toys as a learning resource; organizing hackathons and grand challenges for the design and manufacture of toys; monitoring the quality of toys; restricting imports of substandard and dangerous toys and promoting indigenous toy groups,” the minister said in his response on Wednesday.

To promote domestic toy manufacturing, the basic toy tariff was increased from 20% to 60% at the beginning of 2020.

Notably, India’s toy exports have increased by 61.38% over the past three years. It increased from USD 202 million in 2018-19 to USD 326 million in 2021-22.

The import of toys, however, fell by 70 percent over the same period, from $371 million to $110 million, the minister said.

The Indian toy industry previously faced fierce competition from Chinese toys. However, in recent years, imports from China have decreased significantly.

Imports of toys and other game and sporting goods from China jumped from $491.67 million to $252.1 million over the past five years, the data showed.

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Just Play Welcomes Toy Industry Veteran Sujata Luther as President https://play-fair.org/just-play-welcomes-toy-industry-veteran-sujata-luther-as-president/ Tue, 26 Jul 2022 13:00:00 +0000 https://play-fair.org/just-play-welcomes-toy-industry-veteran-sujata-luther-as-president/

Founding Co-Presidents Geoffrey Greenberg and Charlie Emby transition to co-CEOs

PHILADELPHIA CREAM, July 26, 2022 /PRNewswire/ — just playone of the world’s leading gaming companies behind several best-selling toy lines, including Disney Doorables, Moonbug Entertainment’s CoComelon, Blue’s Clues & You! from Nickelodeon and Slinky, today announced the appointment of sujata luther as president of the company.

Luther has spent time advising for Just Play and will take on a full-time role to support the growth and expansion of Just Play. In her new position, Ms. Luther will oversee the day-to-day operations of the business. The current founders and co-presidents of Just Play, Geoffrey Greenberg and Charlie Embywill become co-CEOs, focusing on strategic planning and long-term partnerships.

“We are delighted to have Sujata leading our leadership team. Her many years of experience in the toy industry and her expertise in strategy, ideas, marketing and organizational design will be an invaluable asset to Just Play as we go forward. that we are entering a new phase of growth,” Just Play co-CEOs told Charlie Emby and Geoffrey Greenberg jointly declared. “We are proud of the many years of success of our passionate and hardworking team, and we have never been more excited about what the future holds for Just Play.”

“My consulting tenure over the past year has further reinforced my belief that Just Play embodies the ideal blend of creativity, energy and passion – factors so critical to success in this dynamic industry. I look forward to m ‘associate with the impressive and talented organization, to guide the growth of Just Play, with a focus on our consumers and their needs,’ said Luther.

Prior to joining Just Play, Luther held key leadership positions in the industry, including Executive Vice President of Consumer Insights at Nickelodeon, Chief Operating Officer at MGA, and Senior Vice President of Global Consumer Insights and Strategy at Mattel.

About Just Play, LLC

Just Play is a passionate toy company and a global leader in a wide range of children’s consumer goods including action figures, playsets, dolls, plush, role play and dress up. They create unique and innovative proprietary lines and award-winning products based on popular children’s entertainment brands with premier licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to NPD’s top 10 toy companies for the past five years. Learn more at www.JustPlayProducts.com and follow us on Instagram @JustPlayProducts and Facebook.com/JustPlay.

SOURCE JUST PLAY

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Boys can play with dolls too: Toy industry makes leap to gender neutrality https://play-fair.org/boys-can-play-with-dolls-too-toy-industry-makes-leap-to-gender-neutrality/ Fri, 15 Jul 2022 03:03:12 +0000 https://play-fair.org/boys-can-play-with-dolls-too-toy-industry-makes-leap-to-gender-neutrality/