Toy industry – Play Fair http://play-fair.org/ Sun, 12 Sep 2021 09:11:15 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://play-fair.org/wp-content/uploads/2021/08/cropped-icon-32x32.png Toy industry – Play Fair http://play-fair.org/ 32 32 Remembering Arnold Irwin, pioneer of the toy industry https://play-fair.org/remembering-arnold-irwin-pioneer-of-the-toy-industry/ Sun, 12 Sep 2021 09:11:15 +0000 https://play-fair.org/remembering-arnold-irwin-pioneer-of-the-toy-industry/

Anyone who’s ever hiked a Hula Hoop, guided a Slinky up the stairs, thrown a Frisbee, cuddled a bear, engaged in a Star Wars minifigure battle, cooked a snack in an easy-bake oven, or challenged an opponent on a game system video Atari was touched by the Irwin family of Toronto.

In 1926 Samuel Irwin started a small toy and souvenir business in his home. But in 1948, Irwin Specialties was in trouble and two of Irwin’s sons, Arnold and MacDonald, joined their father. Under the direction of the brothers, Toronto-based Irwin Toy Ltd. has become the largest developer, manufacturer, distributor and distributor of toys in Canada.

“The Irwin brothers were industry pioneers, breaking ground that would change the business forever,” said John Boynton, Arnold’s nephew and vice president of NordStar, owner of the Toronto Star.

Born in Toronto in 1926 to Samuel and Beatrice Irwin, Arnold Beatty Irwin was the older brother of MacDonald (Mac), Bryan and Marilyn. He attended Forest Hill Collegiate and the University of Toronto, where he studied actuarial science and played hockey. His daughter, Marylynn Boyle, says he was known for his “nudging”.

He left university after his freshman year to enlist in the military, where he served in Canada during the last year of World War II. After the war, when his father enlisted Arnold and Mac to run the family business, the brothers traveled the world to source products to market in Canada.

“It wasn’t long after that that an associate kept telling Arnold that he should meet this beautiful woman he knew,” Boyle said. He would mention it a few times until Arnold said, ‘Well, stop talking about it and let’s meet her. “Arnold eventually married the wife, Lynn Lonergan, in 1950. They had four children – Scott (1951), Craig (1953), Grant (1955) and Marylynn (1959) – whom they took on a trip to Hong Kong, Australia, Italy, France and Africa, among others.

Under Arnold and Mac’s leadership, Irwin Toy Ltd. started adding more toys to his range of memories during the 1950s. In the 1960s, reinforced by the post-war baby boom, their sales of toys exceeded those of souvenirs. Seeking to expand, the company went public in 1969. By the time Samuel passed away in the early 1970s, leaving Arnold – as chairman and later chairman of the board – and Mac at the helm, Irwin Toy Ltd. dominated the Canadian market. toy industry. Later the company distributed sports equipment Rawlings and Cooper brands and developed Pound Puppies and Jenga, both of which became mega-hits in the 80s.

“Arnold has always thought outside the box,” recalls his brother Bryan. Irwin Toy Ltd. was the first Canadian toy company to advertise on television, even before Canada had its own network. In the 1950s, she placed advertisements aimed at children at American border crossings that reached Canadian markets and produced a catalog for consumers, which was unusual at the time.

“He was a master of negotiations,” Bryan recalls. “He could make a deal with a handshake or on a napkin. Arnold challenged his employees but was always kind and fair. “You knew when you first met Arnold that you had to clarify your facts,” Bryan says. “He had a famous line, ‘That’s a very good answer but it doesn’t answer the question I asked.’

“He walked around the factory almost every day talking to the workers on the production line,” adds Bryan, “stopping to hear about any problems they might have.”

With Mac, Arnold led industry efforts to design an acceptable broadcast code for children’s advertising, allowing only four minutes of commercials per half hour of children’s programming, instead of the usual six allowed in d ‘other emissions.

As much as he was a smart businessman, Arnold was also a loving family man. Many fun summers have been spent at Arnold’s Cabin on Big Whitefish Lake near Parry Sound. He also hosted family reunions at his property near Meaford, where, says Boyle, “everyone got together and had a blast playing tennis, skiing, hiking, karting and more. Again.”

Arnold never did anything by halves, especially when it came to helping others. As a founding member of the Craigleith Ski Club and the longest-serving member of the Toronto Kiwanis Club, he always gave back to the community. “They helped people who needed help,” Boyle says of his parents, “but focused much of their efforts on high-impact medical research that could impact patients with illnesses. serious. “

With a passion for scientific innovation, Arnold engaged with physicians to ensure that the support he provided could be harnessed by research. teams. After a grandchild was diagnosed with cystic fibrosis 30 years ago, Arnold and Lynn funded projects primarily through SickKids Hospital and the Canadian Cystic Fibrosis Foundation, support that continues to this day. They also created the Lynn & Arnold Irwin Advanced Perioperative Imaging Lab at the Peter Munk Cardiac Center and the Arnold B. Irwin Fund at the University Health Network Foundation, helping to make advancements in the areas of dementia, neurodegenerative diseases, cardiology, heart failure, anesthesiology and urology. .

“Many people will remember him for many good things,” Boyle says, “but most of all, he will be remembered for his charity.”

Source link

]]>
Playmonster’s Bob Wann among four industry icons to join Toy Industry Hall of Fame – ToyNews https://play-fair.org/playmonsters-bob-wann-among-four-industry-icons-to-join-toy-industry-hall-of-fame-toynews/ Wed, 01 Sep 2021 08:21:26 +0000 https://play-fair.org/playmonsters-bob-wann-among-four-industry-icons-to-join-toy-industry-hall-of-fame-toynews/

Playmonster CEO Bob Wann has joined a list of esteemed names in the toy industry – including Jim Pressman, former President of Pressman Toy Corporation, and Raggedy Ann and Andy creator, the late Johnny Gruelle – to be inducted into the Toy Industry Hall of Fame.

This year’s list of big names is rounded out by the late Lucille King, founder of the Playskool Institute.

This year’s Hall of Fame inductees (Pressman and Wann) were nominated and voted on by Toy Association members in recognition of their significant contributions to the industry and the impact they have had on children’s lives through a lifelong commitment to toys and play. The two will join an impressive roster of 81 toy industry luminaries who have been inducted into the Hall since its inception in 1984, including those who brought it to life. Mickey mouse (Walt disney), Barbie (Ruth and Elliot Handler), The Muppets (Jim henson), Wonder (Stan lee) and more.

“Bob and Jim are icons of today’s toy industry who have created, marketed, licensed and produced innovative toys and games enjoyed by children and families around the world,” said Steve pasierb, President and CEO of the Toy Association.

“Their pioneering spirit, their embrace of the magic of play and their unwavering dedication to providing quality, educational and fun products to children of all ages is a source of inspiration for all. Bob’s countless contributions to the Toy Association as a board member, president and leader of PlayCon add to his lasting positive impact. We look forward to honoring their great accomplishments at the Hall of Fame Induction Ceremony in February 2022. ”

This year’s posthumous inductees, Lucille King and Johnny Gruelle, were first recommended as part of a list of five well-documented candidates proposed by the recently established Hall of Fame Subcommittee on Posthumous Selection, which examined diversity in the company, area of ​​contribution, ethnicity, gender, and lasting impact on the toy industry.

The nominees were then voted on by the Hall of Fame committee and both inductees were approved by the Toy Association’s Board of Directors. The new posthumous inductee selection process helps ensure recognition of any deserving individual who has contributed to the American toy industry since 1800 and who might have been overlooked in previous years.

Lucille King, a former schoolteacher who has invested most of her life in making toys that stimulated the minds of preschoolers, and Johnny Gruelle, whose Raggedy Ann and Andy stories and dolls have entertained generations of American children, each expertly incorporating learning, creativity and storytelling into their children’s toys and products, ”Pasierb added.

“Their designs have captured the hearts of millions of children and helped pave the way for future toy innovators and entrepreneurs. This recognition is well deserved as we welcome their legacy to the Toy Industry Hall of Fame, and set the tone as we seek to recognize a much larger number of influencers in the years to come.

Living inductee

Jim pressman
Jim pressman began his career with Pressman Toy Corporation in 1971, became president in 1979 and led the company for 35 years. Under his leadership, Pressman Toy was one of the first companies to market game shows as board games, including Who Wants to be a Millionaire, Wheel of Fortune, Deal or No Deal, and Double Dare. It supplemented these licensed products with classics, becoming a leading supplier of Chinese chess, checkers, backgammon and checkers; he also had an incredible eye for products and marketing, launching hits like Rummikub, Mastermind, Gooey Louie, Hydro Strike, Let’s Go Fishin ‘, Topple and Tri-ominos. Adept at manufacturing in the United States, Pressman has produced high quality products in New Jersey for 30 years and, when moving production to China, was diligent to manufacture products only with factories having the highest quality standards and practices. He was a long-time supporter of the Toy Association, serving on the executive committee and other committees, and supported various charitable causes including the Toy Foundation and Toys for Tots.

Bob wann
With a career in the toy industry spanning over 40 years, Bob wann was praised by his colleagues for his keen sense of the product, his passion for the industry and his exemplary leadership skills. As a salesperson, marketer and innovator, Wann has led the growth and global expansion of well-known brands such as Nerf, Care Bears, Mr. Potato Head, Monopoly, Scrabble, Trivial Pursuit, Pictionary, Clue and Spirograph, working at Hasbro, Playskool, Milton bradley/Parker Brothers, American Greetings and Fisher-Price. Most recently, Wann led Patch Products’ expansion from a small games company to the award-winning multi-category PlayMonster business, which it continues to grow exponentially in the United States and internationally. He has worked tirelessly for the advancement of the toy industry, serving for over 10 years on the Board of Directors of the Toy Association, eight years on the Executive Committee as President, Vice President, Secretary and Treasurer, and seven years as president and host of PlayCon. Wann has also elevated charitable work within the toy industry, working with the Toy Foundation and in community support initiatives led by his companies.

Posthumously inducted

Johnny Gruelle (1880-1938)
When Johnny Gruelle at 19, he began working as an illustrator and designer for a series of newspapers. In 1915, he applied for a design patent for a cloth doll he called Raggedy Ann, then wisely proceeded to produce enough handmade Raggedy Ann dolls to file for the “Raggedy Ann” logo. . In 1918, Chicago Publisher PF Volland published the first volume of Tales of Raggedy Ann de Gruelle and made the Raggedy Ann doll. In 1920, Raggedy Ann’s brother made his Raggedy Andy Stories debut and joined his sister as a doll on store shelves. Gruelle then wrote and illustrated 25 books on her redhead dolls and made Raggedy Ann and Andy the centerpieces of a well-designed and well-marketed fictional universe with interlocking story books, cloth dolls and a multitude of other toys, as well as branded extensions in household products ranging from furniture to canned goods. Even before the advent of Walt disney’s A marketing juggernaut, Gruelle created a model of media products, toys and dolls that all supported each other and enjoyed dramatic and lasting success with American audiences.


Lucille King (dates of birth and death unknown)
A retired teacher in Wisconsin, Lucille King came up with a design concept for durable wooden block toys for use in classrooms to stimulate young minds and develop coordination. In 1928, while working for the John Schroeder Lumber Company, King and his colleague introduced the idea of ​​these toys to the management of the company; the lumber company agreed to the plan and the Playskool Institute was established as a subdivision with the slogan “Learn by playing”. In two years, they produced 40 unique toys, including a hammering bench, wooden beads and blocks, table-mounted sandbox, pegboard, and more. As early as 1930, Playskool toys were endorsed by experts in child guidance, and the aura of educational enrichment latched onto the brand. King has dedicated most of his life to enriching the lives of American children. Its contributions to the toy industry were compounded when the company was sold to Hasbro, which made it a leading child-focused preschool tactile learning company with an emphasis on learning the development over the past 93 years.

The 2022 Toy Industry Hall of Fame inductees will be honored at the 22sd Annual Toy of the Year Award (TOTY) on Friday, February 18, 2022. The Toy Industry Hall of Fame coexists with the National Toy Hall of Fame in a special exhibition at the Fort at Rochester, New York.

Source link

]]>
Four toy industry icons to be inducted into the 2022 Toy Industry Hall of Fame https://play-fair.org/four-toy-industry-icons-to-be-inducted-into-the-2022-toy-industry-hall-of-fame/ Tue, 31 Aug 2021 15:19:00 +0000 https://play-fair.org/four-toy-industry-icons-to-be-inducted-into-the-2022-toy-industry-hall-of-fame/

NEW YORK, August 31, 2021 / PRNewswire / – The Toy Association announced today that it will introduce Jim pressman, former president of Pressman Toy Corporation; Bob wann, Chief PlayMonster at PlayMonster LLC; the end Johnny Gruelle, creator of Raggedy Ann and Andy; and the end Lucille King, founder of the Playskool Institute, in the esteemed Toy Industry Hall of Fame.

This year’s Hall of Fame inductees (Pressman and Wann) were nominated and voted on by Toy Association members in recognition of their significant contributions to the industry and the impact they have had on children’s lives through a lifelong commitment to toys and play. They will join an impressive list of 81 toy industry luminaries who have been inducted into the Hall since its inception in 1984, including those who brought it to life. Mickey mouse (Walt disney), Barbie (Ruth and Elliot Handler), The Muppets (Jim henson), Wonder (Stan lee) and more.

“Bob and Jim are icons of today’s toy industry who have created, marketed, licensed and produced innovative toys and games enjoyed by children and families around the world,” said Steve pasierb, President and CEO of the Toy Association. “Their pioneering spirit, embrace of the magic of play and unwavering dedication to providing quality, educational and fun products to children of all ages is a source of inspiration for all. Bob’s countless contributions to the Toy Association as a board member, president, and leader of PlayCon further add to his lasting positive impact. We look forward to honoring their great accomplishments at the Hall of Fame Induction Ceremony in February 2022! “

This year’s posthumous inductees, Lucille King and Johnny Gruelle, were first recommended as part of a list of five well-documented candidates proposed by the recently established Hall of Fame Subcommittee on Posthumous Selection, which examined diversity in the company, area of ​​contribution, ethnicity, gender, and lasting impact on the toy industry. The nominees were then voted on by the Hall of Fame committee and both inductees were approved by the Toy Association’s Board of Directors. The new posthumous inductee selection process helps ensure recognition of any deserving individual who has contributed to the American toy industry since 1800 and who might have been overlooked in previous years.

Lucille King, a former schoolteacher who has invested most of her life in making toys that stimulated the minds of preschoolers, and Johnny Gruelle, whose Raggedy Ann and Andy stories and dolls have entertained generations of American children, each expertly incorporating learning, creativity and storytelling into their children’s toys and products, ”Pasierb added. have captured the hearts of millions of children and helped pave the way for future toy innovators and entrepreneurs. This recognition is well deserved as we welcome their legacy to the Toy Industry Hall of Fame, and set the tone as we seek to recognize a much larger number of influencers in the years to come. ”

ABOUT 2022 INTRODUCES
For more information
please visit toyassociation.org/HOF

Living inductee
Jim pressman
Jim pressman began his career with Pressman Toy Corporation in 1971, became president in 1979 and led the company for 35 years. Under his leadership, Pressman Toy was one of the first companies to market game shows as board games, including Who Wants to be a Millionaire, Wheel of Fortune, Deal or No Deal, and Double Dare. It supplemented these licensed products with classics, becoming a leading supplier of Chinese chess, checkers, backgammon and checkers; he also had an incredible eye for products and marketing, launching hits like Rummikub, Mastermind, Gooey Louie, Hydro Strike, Let’s Go Fishin ‘, Topple and Tri-ominos. Adept at manufacturing in the United States, Pressman has produced high quality products in New Jersey for 30 years and, when moving production to China, was diligent to manufacture products only with factories having the highest quality standards and practices. He was a long-time supporter of the Toy Association, serving on the executive committee and other committees, and supported various charitable causes including the Toy Foundation and Toys for Tots.

Living inductee
Bob wann
With a career in the toy industry spanning over 40 years, Bob wann was praised by his colleagues for his keen sense of the product, his passion for the industry and his exemplary leadership skills. As a salesperson, marketer and innovator, Wann has led the growth and global expansion of well-known brands such as Nerf, Care Bears, Mr. Potato Head, Monopoly, Scrabble, Trivial Pursuit, Pictionary, Clue and Spirograph, working at Hasbro, Playskool, Milton bradley/Parker Brothers, American Greetings and Fisher-Price. Most recently, Wann led Patch Products’ expansion from a small games company to the award-winning multi-category PlayMonster business, which it continues to grow exponentially in the United States and internationally. He has worked tirelessly for the advancement of the toy industry, serving for over 10 years on the Board of Directors of the Toy Association, eight years on the Executive Committee as President, Vice President, Secretary and Treasurer, and seven years as president and host of PlayCon. Wann has also elevated charitable work within the toy industry, working with the Toy Foundation and in community support initiatives led by his companies.

Posthumously inducted
Johnny Gruelle (1880-1938)
When Johnny Gruelle at 19, he began working as an illustrator and designer for a series of newspapers. In 1915, he applied for a design patent for a cloth doll he called Raggedy Ann, then wisely proceeded to produce enough handmade Raggedy Ann dolls to create the “Raggedy Ann” logo. . In 1918, Chicago Publisher PF Volland published the first volume of Tales of Raggedy Ann de Gruelle and made the Raggedy Ann doll. In 1920, Raggedy Ann’s brother made his Raggedy Andy Stories debut and joined his sister as a doll on store shelves. Gruelle then wrote and illustrated 25 books on her redhead dolls and made Raggedy Ann and Andy the centerpieces of a well-designed and well-marketed fictional universe with interlocking story books, cloth dolls and a multitude of other toys, as well as branded extensions in household products ranging from furniture to canned goods. Even before the advent of Walt disney’s A marketing juggernaut, Gruelle created a model of media products, toys and dolls that all supported each other and enjoyed dramatic and lasting success with American audiences.

Posthumously inducted
Lucille King (dates of birth and death unknown)
A retired teacher in Wisconsin, Lucille King came up with a design concept for durable wooden block toys for use in classrooms to stimulate young minds and develop coordination. In 1928, while working for the John Schroeder Lumber Company, King and his colleague introduced the idea of ​​these toys to the management of the company; the lumber company accepted the plan and the Playskool Institute was established as a subdivision, carrying the slogan “Learning While Playing”. In two years, they produced 40 unique toys, including a hammering bench, wooden beads and blocks, table-mounted sandbox, pegboard, and more. As early as 1930, Playskool toys were endorsed by experts in child guidance, and the aura of educational enrichment latched onto the brand. King has dedicated most of his life to enriching the lives of American children. Its contributions to the toy industry were compounded when the company was sold to Hasbro, which made it a leading child-focused preschool tactile learning company with an emphasis on learning the development over the past 93 years.

The 2022 Toy Industry Hall of Fame inductees will be honored at the 22sd Annual Toy of the Year Award (TOTY) on Friday, February 18, 2022. The Toy Industry Hall of Fame coexists with the National Toy Hall of Fame in a special exhibition at the Fort at Rochester, New York.

About the Toy Industry Hall of Fame www.toyassociation.org/HOF
In 1984, the Toy Industry Hall of Fame was established to recognize people who have brought the value of play to the lives of children and adults. Every year for nearly four decades, members of the industry have proudly named hundreds of men and women – from toy inventors to toy retailers – who have left their mark on the industry and created love. play in the hearts of children of all ages.

About the Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association ™, Inc. is the non-profit trade association representing all companies involved in the creation and delivery of toys and entertainment products for children of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual economic impact of $ 97.2 billion, and its approximately 900 members lead the $ 27 billion US domestic toy market. The Toy Association is the industry voice on the developmental benefits of play and promotes the positive impact of play on child development to consumers and the media. The organization has a long history of toy safety leadership, having helped develop the first comprehensive toy safety standard over 40 years ago, and remains committed to working with medical experts, government, consumers and industry on ongoing programs to ensure safety and enjoyment. to play. As a world leader, the Toy Association produces the world famous Toy Fair New York and Toy Fair Dallas; defends the interests of members around the world; supports the Canadian Toy Association; acts as the secretariat of the International Toy Industries Council and the International Toy Industry CEOs Roundtable; and chairs the committee that reviews and revises the widely imitated American toy safety standard ASTM F963.

SOURCE The Toy Association

Source link

]]>
Global Toy Industry Q2 2021: Supply Chain Chaos and Inflation to Squeeze Revenue – ResearchAndMarkets.com https://play-fair.org/global-toy-industry-q2-2021-supply-chain-chaos-and-inflation-to-squeeze-revenue-researchandmarkets-com/ Mon, 23 Aug 2021 08:50:00 +0000 https://play-fair.org/global-toy-industry-q2-2021-supply-chain-chaos-and-inflation-to-squeeze-revenue-researchandmarkets-com/

DUBLIN – (COMMERCIAL THREAD)–The “Toy industry quarterly report – 2nd quarter 2021” report was added to ResearchAndMarkets.com offer.

Key observations:

Despite historic gains at the start of 2021, 2021 will not be a repeat of 2020 with its industry-wide double-digit increases. Chaos in the supply chain and inflation will reduce incomes due to product shortages.

CEOs the author spoke to predict retail price increases of around 25%, while supply chain challenges will continue through 2021 and soften final numbers in Q4 2021.

Sales of games, puzzles, outdoor / summer toys, construction and dolls increased exponentially in 2020, creating a “perfect storm” of growth. As a result, toy companies will have hard-to-match 2020 lineups in 2021. Sources have estimated the toy industry‘s growth in 2020 to be between plus 16% (NPD) and plus 8% (analyst consensus).

Store inventory is meager, while home inventory in specific categories (board games and construction toys, to name just two) is heavy.

In terms of leading companies, Hasbro needs the big screen to improve its licensed movie sales, Mattel is well positioned for continued growth, and the Spin Master Paw Patrol refuses to die.

Creating toy-based home play environments will continue to be important. “Backyard Envy” is real.

Due to uncertainties over Covid and the supply chain, the publisher is cautious about how adventurous toy companies launch new products in 2021.

New video game consoles are taking revenue from the sales of traditional toys. Therefore, if the shortage of video game consoles in the 4th quarter of last year ends in 2021, it will have a negative impact on the revenues of the global toy market.

Toy companies are generally unhappy with Amazon because of the high costs of doing business.

Toy companies will not be moving their manufacturing out of China for the foreseeable future.

The toy industry is concerned about the impact of watching home movies on the sales of movie toy-related products.

The decline in the birth rate, accelerated by the Covid, will pose challenges for the toy industry in the years to come.

Supply chain disruptions, political tensions between the West and China, and the crackdown in Hong Kong, the birthplace of the toy industry, are particularly difficult for the toy industry, which depends on China for 86% of his toys.

Lego and Barbie remain the most popular toys.

Main topics covered:

  • Analysis of listed and key companies

  • Product trends

  • Marketing trends

  • Toy industry inflation

  • Inventory

  • Sustainable toys

  • Logistics

  • Manufacture in China

  • Trade fairs

  • Looking back

  • Looking forward

  • Popular toy categories

  • Licence

  • Marketing

  • SWOT analysis

  • Conclusion

  • About Us

  • Appendix A – Superhero Movie Release Schedule

Companies mentioned

  • Amazon

  • Disney

  • Hasbro

  • JAKKS Pacific

  • Lego

  • wonder

  • Mattel

  • Nintendo

  • Spin Master

  • Target

  • Vtech

  • Walmart

  • Zuru

For more information on this report, visit https://www.researchandmarkets.com/r/ouiy2z

Source link

]]> How the toy industry is changing in India https://play-fair.org/how-the-toy-industry-is-changing-in-india/ Sat, 21 Aug 2021 04:11:42 +0000 https://play-fair.org/how-the-toy-industry-is-changing-in-india/

The toy the industry, over the past year, has been the center of attention more than ever before. Starting with our Prime Minister’s call to industry in his monthly “Mann Ki Baat” speech last year to be “Atmanirbhar” in toys and become a global toy hub, there has been a lot action in the toy industry so far low-key. The Prime Minister called on the industry to be a ‘voice for the local’ and focus on the development of toys and games based in India and India, citing that we import most of the toys that are sold. into the country, resulting in an influx of foreigners exchanging a crore value of rupees.

In February 2021, the Virtual India Toy Fair 2021 was held with over 1,000 exhibitors, Toycathon 2021 was launched earlier this year to promote innovative ideas for toys and games and several seminars were held, all aimed at to promote awareness of toys and work towards increasing India’s share of the global toy market, estimated at over $ 90 billion.

At the same time, special attention has also been paid to improving the quality of toys made in India while ensuring that quality standards are maintained for all imports into the country. The new regulations established by the Bureau of Indian Standards (BIS) were implemented as of January 1, 2021. Today, all factories producing toys in India must be certified by the BIS and product testing has become mandatory. The factories from which toys are imported into India must also be inspected and certified by BIS. The higher import duties notified in the 2020 budget have allowed Indian manufacturers to compete effectively with imports from countries like China.

The results so far have been quite encouraging with a lot of design and development activities undertaken by Indian manufacturers. We have also seen India make rapid progress as a sourcing destination for many international toy companies. With consistent policies to regulate the quality of imported toys, the Indian toy industry, which currently holds only a tiny share of the global toy market, is expected to experience higher growth rates in the coming years. The global toy industry is large with over US $ 90 billion, and the future is heavily loaded in favor of India with its large population of children and a market that can only grow exponentially in the years to come. India’s toy industry must be ready to meet demand, which is sure to grow, and actions taken now will have a significant impact. Labor-intensive industry has the potential to provide employment opportunities on a very large scale.

For the industry to keep growing, it is absolutely essential for us to design and develop products in India that have global relevance. There is no doubt that we can do it. Funskool (India) Limited, besides being a source for several large international companies for the sourcing of their products, has been able to establish a distribution network for our own brands in more than 25 countries and the business is growing rapidly.

Developing our own products and brands is very important to support the domestic and export markets. Contract manufacturing for international toy companies has its limitations and is highly dependent on price competitiveness against other sourcing destinations. In the Indian domestic market, the main obstacles to growth are the low awareness of toys and their affordability. We must make parents aware of the need for toys in the development of the child. The ability to manufacture quality toys for the domestic market will result in higher accessibility and rapid growth of the industry.

For faster development of the Indian toy industry, it may be prudent to consider some of the following steps:

1. Concessional GST for products made in India. 12/18% are very high GST rates when we should try to make toys more affordable
2. Special Export Incentives for Exports of Brands and Products of Indian Companies Designed and Developed in India
3. Advertising and promotional expenses to benefit from tax advantages / subsidies
4. Tax breaks / subsidies on tooling expenses incurred by Indian companies to develop their own brands and products.
5. MEIS Scheme arrears to be released and RODTEP incentive rate to be notified

The domestic toy market is starting to emerge from the very difficult period induced by Covid-19. The closures ensured that malls and stores remained closed for long periods of time. Funskool has so far managed to remain relatively unscathed during this difficult time of Covid-19. We have become more focused on manufacturing for our international customers while simultaneously expanding the distribution of our own brands in overseas markets, resulting in strong growth in our overall export volumes. In the domestic sector, the focus was on the design and development of several new products, which were launched. We have also introduced a number of traditional toys and games which have shown good results. We are increasing the capacities of our three factories.

We regard the decline in domestic demand due to the pandemic as an aberration and have no doubt that the Indian toy market will grow exponentially in the years to come! Licensing is very important in the toy market and Indian companies may have limits on bidding for global licenses in the near future. The solution could be for Indian companies to partner with global toy companies for domestic manufacture. The Indian toy market will quickly reach significant levels and it may make sense for the toy majors to seek local partners for their Indian operations.

Source link

]]>
Construction toy industry players create sustainable products for ecological and safety concerns https://play-fair.org/construction-toy-industry-players-create-sustainable-products-for-ecological-and-safety-concerns/ Wed, 11 Aug 2021 11:13:00 +0000 https://play-fair.org/construction-toy-industry-players-create-sustainable-products-for-ecological-and-safety-concerns/

Construction Toys Market Report 2021 Growth and Change COVID-19

The Business Research Company Global Construction Toys Market Report 2021: Growth and Change in COVID-19

LONDON, GREATER LONDON, United Kingdom, August 11, 2021 /EINPresswire.com/ – The introduction of environmentally friendly construction toys is the key trend that is gaining popularity in the building and construction toys market. The major players are offering environmentally friendly and sustainable products as concerns about the safety of raw materials used in construction toys have increased, as well as to maintain a competitive advantage over other players. For example, in January 2020, Mattel, a US-based toy manufacturing company, launched an eco-friendly Mega Bloks range, consisting of the Mega Bloks Polar Friends, Safari Friends, and Woodland Friends sets, in which all sets are made. . from bio-based resins and packaged in fully recyclable Forest Stewardship Council (FSC) certified packaging.

The main players in the construction toy industry are Vtech, LEGO, Hasbro, Mattel, Mega Bloks, Bandai Co. Ltd, Melissa & Doug, Knex, Gebr. Märklin & Cie. GmbH, Meccano, Tegu, Spin Master Ltd., PlayMonster LLC., KnuckleStrutz, Magformers, Schylling Inc., Nanoblock, Polydron Limited and Learning Resources.

Learn more about the Global Construction Toys Market report:
https://www.thebusinessresearchcompany.com/report/construction-toys-global-market-report

The global construction toys market size is expected to grow from $ 8.94 billion in 2020 to $ 9.04 billion in 2021 at a compound annual growth rate (CAGR) of 1.1%. The growth is mainly due to companies resuming operations and adjusting to the new normal while recovering from the impact of COVID-19, which previously led to restrictive containment measures involving social distancing, the remote work and closure of business activities which resulted in operational challenges. The construction toys market is expected to reach $ 11.52 billion in 2025 at a CAGR of 6.3%. An increase in disposable income is expected to propel the growth of the construction toys market during the forecast period.

The main types of construction toys are bricks and blocks, DIY toys, etc. Toys from the bricks and blocks segment are also known as building blocks, they are solid shapes used for building games. Some are just simple wooden planks, while others are more complex, like plastic interlocking bricks. The Tinker Toys segment includes the Tinker Toy Building Set, which is a children’s toy building set made up of tiny pieces put together to form shapes or objects. Toys from the other segment include toys such as train sets, architectural sets, and educational sets, among others. The raw material used in the manufacture of construction toys includes wood, polymer, metal, etc. These categories of toys are sold through various channels such as supermarkets and hypermarkets, convenience stores and online stores.

Global Construction Toys Market Report 2021 – By product (bricks and blocks, handyman), by raw material (wood, polymer, metal), by distribution channel (supermarkets and hypermarkets, mini markets, online), COVID-19 Growth And Change is part of a series of new reports from The Business Research Company which provide construction toys market overview, construction toys market size and growth forecast for the overall market, construction toys market segments and geographies, construction toys market trends, construction toys market drivers, restraints, major competitor revenue, profiles and market share.

Request for Sample of Global Construction Toys Market Report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=3105&type=smp

Here is a list of similar reports from the Business Research Company:

Global Dolls, Toys and Games Market Report 2021: Impact and Recovery of COVID-19 through 2030
(https://www.thebusinessresearchcompany.com/report/doll-toy-and-game-global-market-report)

Global Children’s and Young Adult Books Market Report 2021: Impact of COVID 19 and Recovery to 2030
(https://www.thebusinessresearchcompany.com/report/children-and-young-adult-books-global-market-report)

Child Care Market – By Type (Infant and Child Care Centers, Preschool and Preschool Centers, Kindergartens and Global Day Care Centers), Market Overview and Market Players, by Region, Opportunities and Strategies – Global Forecast to 2022
(https://www.thebusinessresearchcompany.com/report/child-care-market)

Interested in knowing more about The commercial research company?

Learn more about us on https://www.thebusinessresearchcompany.com/about-the-business-research-company.aspx

The Business Research Company is a market research and intelligence company that excels in business, market and consumer research. It has more than 200 research professionals in offices in India, UK and US, as well as a network of trained researchers around the world. It has consultants who specialize in a wide range of industries including manufacturing, healthcare, financial services and technology.

Call us now for personal assistance with your purchase:
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293

The commercial research company
Email: info@tbrc.info
Follow us on LinkedIn: https://bit.ly/3b7850r
Follow us on twitter: https://bit.ly/3b1rmjS
Check out our Blog: http://blog.tbrc.info/

Olivier Guirdham
The commercial research company
+44 20 7193 0708
info@tbrc.info

Source link

]]>
Voting opens for 2022 Toy Industry Hall of Fame inductees • The Toy Book https://play-fair.org/voting-opens-for-2022-toy-industry-hall-of-fame-inductees-the-toy-book/ Tue, 10 Aug 2021 07:00:00 +0000 https://play-fair.org/voting-opens-for-2022-toy-industry-hall-of-fame-inductees-the-toy-book/

The 2022 Toy Industry Hall of Fame Nominees | Source: Toy Association / The Toy Book

The association of the toy is preparing to welcome a new class of inductees into the Toy Industry Hall of Fame.

Since 1984, the Toy Industry Hall of Fame has honored outstanding individuals who have made significant contributions to the toy industry and the Toy Association. Last year, Philip Bloom, founder and former publisher, The Bloom Report; William C. Killgallon, Chairman of the Board, The Ohio Art Company; and Pleasant T. Rowland: founder, american girl, a division of Mattel, were inducted alongside posthumous inductee Margarete Steiff (1847-1909), founder of Steiff toys. Now the vote is on to decide the next group to join the Hall of Fame ranks of Milton Bradley, Joan Ganz Cooney, Walt Disney, Ruth Handler, Jim Henson, George Lucas and Stan Lee.

NOMINEES TO THE TOY INDUSTRY HALL OF FAME 2022

Click here to learn more about each candidate and their contributions to the industry. Designated points of contact at Toy Association member companies, Hall of Fame alumni, and Toy Association board members are encouraged to rank their Hall of Fame 2022 induction choices through ” until August 20, 2021.

A maximum of three nominees will be selected for induction at the 2022 Toy of the Year (TOTY) Awards on Friday, February 18, 2022, at the New York Marriott Marquis.

Source link

]]>
Let’s take over the toy industry https://play-fair.org/lets-take-over-the-toy-industry/ Mon, 09 Aug 2021 07:00:00 +0000 https://play-fair.org/lets-take-over-the-toy-industry/

Last Sunday, as we were walking through the market with my son, we came across a cute toy store with a wide variety of colorful toys on display. There were guns, dolls, stuffed animals, plastic Avengers, maces, swords, and a horde of other play items safe enough to spark any child’s imagination. My son wanted to buy a gun for him and a doll for his sister. Honestly, I didn’t want to give these toxic plastic toys to my kids, but my son rarely asks for anything and I didn’t want to deny his little wish.

“Do you want these or do you want to bring home some toys that I played with when I was your age?”

“I want the ones you had,” his eyes lit up.

And so we walked to the weekly market, where a potter was sitting, laying out his clay wares. Around the corner were sets of miniature kitchen utensils called locally “Koudhi Kanchi. There was chulhi (clay pan), pankhi (vegetable cutter), karei(pan), gariaa(pots), duaa and chatu (spatulas) and much more. Not too long ago, these toys were common play items in most homes in western Odisha. Along with wheeled cows and wooden horses, they were once essential parts of a festival called Puraa-Uans. But now, thanks to the craze for their colorful PVC variants, these little toys are losing their relevance and potters have almost stopped making them. My son was happy to have a Kudhi Kanchi together and some changri or small bamboo containers, to store them.

For ages, local artisans in India have been making toys from natural materials like wood, clay and fabric. Excavations in the Indus Valley have revealed several game objects like dice, mazes, and clay wheeled toys that are still in use today, although now mostly in their plasticized forms. In fact, each region of our country boasts of its unique style of toy making, showcasing the customs and culture of their land. Maybe the Kathputlis from Rajasthan telling valuable historical stories, handmade Kutchi Dhingli dolls, clay Kudhi-Kanchi from Western Odisha, wooden toys from Varanasi, Channapatna from Karnataka, Kondapalli from Andhra Pradesh, Roly-Poly and Movable Head Dolls from Thanjavur, Terracotta Dolls from Assam or Valachery from Tamil Nadu, all are made from natural materials such as wood, fabric, papier-mâché or clay. Then there are the native games like Gandjapa – traditional playing cards, Chaturanga – the precursor of failures, Chauka Bara – which finds a mention in Mahabharata, Pachisi – similar to modern Ludo, and so on. Unfortunately, our age-old traditional play items are on the verge of disappearing, thanks to the huge importation of inexpensive and attractive toys.

In 2019-2020, India’s overall imports from China were 14.1%. While the main imports included electronics, pharmaceuticals, engineering products and automotive components, there is that product for which Chinese industry enjoys a monopoly in the Indian market – toys. The recently concluded 2021 Toycathon, organized by the Ministry of Education and supported by AICTE and several other ministries, encouraged the making of toys with indigenous concepts and values ​​to reclaim an industry which represents a huge percentage of its income. from India. Right now, India accounts for a dismal 0.015 percent of the global toy economy.

Chinese toys are very popular in India due to their variety, availability and low price. But they have repeatedly been a source of concern because of the health hazard they could pose to our children. Chinese toys are known around the world for their “toxicity”. They are reported to contain toxic heavy metals like lead, cadmium and arsenic. Lead can damage the nervous system, slow the growth process, impair hearing and speech, and, if absorbed at higher levels, can lead to death. In children, increased levels of cadmium can cause bone demineralization and organ damage. Arsenic can cause higher mortality in children and can interfere with pregnancy. Most Chinese toys also contain phthalates above the allowable limits, which are plasticizers used to make plastics soft. Phthalate is particularly harmful to children in the younger age group and can cause hormonal and reproductive disorders. They can also cause damage to the liver, lungs and kidneys.

But despite all their shortcomings, due to their volume and competitive prices, Chinese toys have been a favorite in the Indian market. Over 80 percent of the toys used in India are imported, the majority of which come from China. In 2009, India banned the import of Chinese toys for six months for reasons of public health and safety. In 2020, the Bureau of Indian Standards (BIS) introduced new guidelines for importing toys for children under the age of 14. In addition, 60 percent of import duties were imposed on electronic toys. The import process now requires dual certification from BIS, one for the product and one for the factory from which it is produced. Although a direct ban on the Chinese toy trade is not possible due to WTO rules, with this ruling, its regulation certainly is.

Almost a year ago, in his Independence Day speech, Indian Prime Minister Narendra Modi spoke about promoting local products. While being “Voice for the locals” This is how India will move closer to self-sufficiency, he said. It is true that the Indian market is huge. If exploited by its people through the manufacture and sale of indigenous products, the country will experience positive economic growth. For a Bharat that is Atmanirbhar, we must produce competitive products on par with global standards. As for the toy industry, if we can meet domestic demand, our own toys would dominate the Indian markets, and who knows, might even cross a larger global market!

While the country’s economy has suffered tremendously because of Covid, reclaiming the toy industry will help create jobs. By incorporating the techniques and designs used in the making of our traditional, eco-friendly, plastic-free toys, we can prevent our native art forms from slowly dying, while also protecting the environment from contamination. Such toys will also play a central role in preserving our local culture and in familiarizing our children with our centuries-old tradition. And by committing to buy only our Swadeshi toys, we can promote our local artisans and help them thrive.



Linkedin


Disclaimer

The opinions expressed above are those of the author.



END OF ARTICLE



Source link

]]>
NPD Says Global Toy Sales Increase 15% in H1 2021 https://play-fair.org/npd-says-global-toy-sales-increase-15-in-h1-2021/ Sun, 08 Aug 2021 07:00:00 +0000 https://play-fair.org/npd-says-global-toy-sales-increase-15-in-h1-2021/

Pokémon Mega Construx | Source: Mattel / The Pokémon Co. International

Despite shipping issues and empty shelves in some places, the global toy industry is still on a roll with famous brands including Pokémon, Barbie, Star Wars, LOL Surprise! and Marvel Universe topped the charts.

According to The NPD group, sales of the toy industry in the 12 global markets (G12) tracked by the organization soared 15% to $ 22.45 billion in the first six months of 2021 compared to the same period in 2020. Even more impressive, these numbers represent a gain of 28% from. the same period in 2019, the last year of the pre-pandemic era.

“We are delighted to report continued strong growth in the toy market globally,” said Frederique Tutt, Global Toy Industry Analyst at NPD. “Even as COVID-19 restrictions ease in most countries, consumers continue to turn to toys and games for entertainment. Whether it’s for collectible cards, building sets or outdoor toys, demand is still very high, which is promising as the industry now gears up for the holiday season. .

The US toy industry continues to lead the charge with a 40% increase in sales in the first half of 2021 compared to 2019 and a gain of 19% compared to 2020.

Toy sales in Germany increased 23%, followed by Canada (20%), Belgium (19%), the Netherlands (19%) and Russia (19%). Sales in Spain and Brazil fell by 10% and 15% respectively.

What’s new so far in 2021

Strategic trading card games grabbed the headlines this year, so it’s no surprise to learn that the NPD sub-segment grew 136% in the first half of 2021. Led by Pokémon, which is celebrating its 25th anniversary anniversary, the category has grown from $ 341.7 million in sales. in the first half of 2019 to $ 805.8 million in the first half of 2021.

All 11 toy supercategories tracked by NPD in the G12 have increased so far in 2021 compared to 2019 with games / puzzles (59%) and outdoor and sports toys (38%) seeing the fastest growth. higher compared to the pre-pandemic era. Baby, toddler and preschool toys are hot alongside dolls and construction sets. In the United States, 10 of the 11 supercategories experienced growth.

“The continued exceptional growth of outdoor and sports toys has been in part due to water-related toys as consumers seek to beat the heat,” said Juli Lenett, vice president and industry advisor, US Toys , The NPD Group. “With the vaccine still not available for children under 12, ‘safe social toys’ such as playground equipment and skates / skateboards / scooters have also continued to grow.”

Distribution of toy industry supercategories in the United States | Source: The NPD Group

NPD reports that in its 29 global toy sub-segments, only two have experienced declines this year compared to 2019: Playset Dolls and Accessories (-34%) and Battling Toys and Playsets (-8%).

In the United States, other classic brands including Hot Wheels, NERF, Little Tikes and Fisher-Price have also exploded this year.

“Nostalgia has been a key driver of growth over the past 18 months,” adds Lennett. “Consumers have sought to fill the isolation with memories of happier times in their lives. Adult men have spurred growth with nostalgic brands like Pokémon, Magic: The Gathering, and the National Football League in the collectibles space, and parents and grandparents have relied heavily on brands they’ve known. and loved for several generations.

Importantly, NPD’s Global Toys footprint covers Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Mexico, the Netherlands, Russia, Spain, UK and US, but excludes two main regions: China and Australia. .

Source link

]]>
Launch of the STEAM accreditation program for the toy industry https://play-fair.org/launch-of-the-steam-accreditation-program-for-the-toy-industry/ Fri, 06 Aug 2021 22:05:00 +0000 https://play-fair.org/launch-of-the-steam-accreditation-program-for-the-toy-industry/

The association of the toy and the Good game guide announced the launch of a new STEAM accreditation program for the toy industry that assesses and certifies STEAM (science, technology, engineering, arts and math) products for children. Any toy company or brand involved in the manufacture, design and marketing of STEAM products for children is welcome to participate in this accreditation program, a joint venture between The Toy Association and “Dr. Gummer’s Good Play Guide”, founded by child psychologist Amanda Gummer.

The products submitted will first be tested by the industry’s most demanding audience: children. As children play, they will be observed by professionals who have been trained to conduct research with children in a sound and ethically responsible manner. The toys will then be evaluated by the Good Play Guide team of experts, who will ensure that they meet the strict criteria outlined in the Toy Association’s “STEAM Toy Evaluation Framework”, which defines and details the toys. specific characteristics of a good STEAM toy for different ages. groups.

Accredited toys will receive the official Toy Association’s “STEAM Approval Stamp” for use in marketing campaigns, product packaging and listings, and all other digital and traditional marketing platforms.

“This one-of-a-kind accreditation program for the entire toy industry is a game-changer for everyone involved in the creation, marketing and sale of educational products to children,” commented the Senior Director of Toy Association marketing initiatives, Anna Yudina. “Participating in the accreditation program will provide toy brands with the opportunity to stand out for their products with an independent ‘stamp of approval’ based on clearly defined criteria – and will bring increased confidence to consumers and gift buyers who are in need. researching high quality STEAM products to support their child’s learning, development and growth.

“Within the toy industry there’s a lot of talk about STEM and STEAM, but so far we haven’t had any universally accepted systems or a consistent understanding of what is and isn’t ‘good enough. “To justify such a label,” Gummer added. “This commitment by the Toy Association is a big step forward for the industry which now sets a clear benchmark for the future development of STEAM products and activities.”

In addition to receiving the STEAM seal of approval, all accredited products will be placed on the Good Play Guide website and social channels, as well as the Toy Association’s Genius of Play website and social channels. Products will also have the opportunity to be featured in Good Play Guide marketing campaigns throughout the year and as the busy holiday season approaches. Companies with accredited products will receive a detailed report created by Dr. Gummer’s Good Play Guide to inform their marketing and public relations efforts and future product development.

More information about the STEAM accreditation program is available here.

Source: The Toy Association

Source link

]]>