E-commerce, real estate, fintech and the toy industry expect robust growth in 2022

Despite the ongoing Covid-19 pandemic, different sectors including e-commerce, real estate, fintech and toy industry in the country are expecting robust growth in 2022.

Mr. Rajiv Kumar Aggarwal, Founder and CEO of StoreHippo, said that 2022 will see e-commerce evolve further with more emphasis on personalization, next-generation customer touchpoints, rapid penetration of e-commerce in cities Tier III and above, more D2C unicorns on the market. , faster online transition of corporate brands and diversification of B2B brands to also cater to the D2C segment.

Mr. Punit Gupta, Founder and CEO of EasyEcom, said that the year 2022 will see digital transformation being recognized as an indispensable element in the e-commerce industry to drive operations, meet customer demands and ensure loyalty. client. “Many of the support functions that drive e-commerce operations will also be front and center,” he said.

Speaking about the real estate sector, Manoj Gaur, CMD, Gaurs Group and Vice President – North, CREDAI National, said that real estate demand has changed significantly; the real estate industry is moving from an investor-driven market to an end-user market.

“In the case of Delhi NCR, we can say that the market has shown signs of improvement which will continue this year. Some pockets that have seen infrastructure announcements in 2021, such as the area around Noida International Airport, will be on the radar of investors and buyers. The trend of bigger, smarter homes, luxury features and increased demand for land that started in 2021 will continue into 2022,” he said.

Pradeep Aggarwal, Founder and Chairman of Signature Global and Chairman of the National Affordable Housing Council, ASSOCHAM, said: “In 2021, demand for affordable housing is at an all time high. Prior to COVID, this demand accounted for around 30% of the overall housing demand in Delhi NCR, whereas it now accounts for over 40%. Gurugram’s self-contained floors have seen a boom in demand as they offer quality rapid construction and plenty of high-end amenities in a gated complex. »

Regarding the Fintech sector, Mr. Anil Pinapala, CEO and Co-Founder of Vivifi India Finance, said, “The year 2021 has been a year of rapid change, and 2022 is going to see the momentum take on greater shape. Regulators deserve credit for enabling innovation at this pace, giving 2021 a strong start and now moving on to the next. With the possibility of digital banks and the entry of fintechs into the banking ecosystem, we can expect technological innovations to broaden the reach and drive the process of making financial inclusion a reality.

Mr. Vivek Banka – Founding Team @GoalTeller said in 2022 and beyond, “We will continue to see many more fintech companies and platforms grow. India is home to several successful FinTech companies and we will also witness many consolidations as major banks and financial institutions buy FinTech startups in their quest to stay ahead of the competition”.

Regarding the toy industry, Vivek Goyal, Co-Founder and CEO of PlayShifu, said, “As for the future in 2022, we expect the toy industry to grow faster due to the changes behavioral in teaching methods (homeschooling/online courses vs. traditional classroom learning), which will help increase sales
of ed-tech/learning toys.

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