Everything you need to know about the Indian toy industry

The Toycathon 2021 is about to be organized. Find out below about the different aspects of the Indian toy industry, its importance and the impact of Chinese toys in India

Created on: Jan 19, 2021 18:03 IST
Modified on: 19 Jan 2021 19:13 IST

Toycathon 2021

Toycathon 2021 is an inter-ministerial initiative of the Innovation Unit of the Ministry of Education and the All India Council for Technical Education, as well as the Ministry of Women and Child Development, Ministry of Trade and Industry, the Ministry of MSMEs, the Ministry of Textiles and the Ministry of Information. and broadcasting.

Important appointments

Launch and registration January 5, 2021
Submission of proposals January 5 to January 20, 2021
The evaluation process January 21 to February 8, 2021
Declaration of ideas February 12, 2021
The grand finale February 23, 24 and 25


  1. The center organized the Toycathon 2021 / Toy Hackathon for students, various toy designers, experts and startups.
  2. India is home to many popular games around the world such as chess, ludo, snakes and ladders, but it is not among the top toy developers and manufacturers across the world.
  3. It is under the “AatmaNirbhar Bharat Abhiyan” initiated by Prime Minister Narendra Modi, Toycathon-2021 was designed to reflect on the innovative minds of India to conceptualize various new toys and games based on civilization, Indian history, culture, mythology and ethics.

Toycathon 2021: To concentrate

  1. Toy / game concepts based on Indian civilization, heritage, culture, mythology, history, ethics, technology, ethnicity, national heroes and significant events
  2. Instill positive behavior and good values
  3. Toys for disabled children / Divyanga
  4. Boost physical and mental fitness
  5. Use of ecological, indigenous, non-hazardous or recycled materials
  6. Focus on promoting Vedic mathematics
  7. Encourage national unity and respect cultural diversity.
  8. Support missions like Swatch Bharat, Beti Bachao Beti Padhao, Environmental Conservation, Climate Change, Digital India, Skill India, Ek Bharat Shreshtha Bharat.
  9. Rediscover / rethink traditional Indian toys
  10. Toys for pedagogy (to teach students difficult concepts in math, science, languages, social studies, etc.)
  11. The design should be limited to basic government issued toy guidelines. from India. Click on the link to view the Gazette notification


  1. The toy market in India is about $ 1.75 billion, or about 0.8% of the global toy market.
  2. At present, 80% of the toys are Chinese imports to India, and they represent 90% of India’s unbranded Indian market.
  3. The Prime Minister also said it was time to talk about toys in India in his Mann ki Baat statements.
  4. It is the first time in India that school children innovate, design and conceptualize toys
  5. It is also good for specially disabled ‘divyang’ children.

Toycathon 2021 themes:

It revolves around 9 themes this year:

  1. Indian Culture- Story
  2. Knowledge of India and ethics
  3. Learning, education and schooling
  4. Social and human values
  5. Specific professions and fields
  6. Environment
  7. Divyang – Fitness and sport
  8. Ready-to-use creation and logical thinking
  9. Rediscover traditional Indian toys

The Toycathon has three variations of junior level, senior level and entry level tracks and would allow the participation of students and teachers from schools, colleges and universities outside of startups and toy experts. Participants can submit ideas for published problems or under the category of new toy concepts. Proposals can be submitted online from January 5 to 20, 2021.


Are Chinese Toys Safe?

India’s toy industry has been captured by up to 90% by the Chinese. It’s dangerous for the Indian economy

When is the 2021 Toycathon Grand Final

The 23, 24 and 25 February 2021 is the grand finale of the Toycathon

Who started the 2021 Toycathon?

Toycathon 2021 is an inter-ministerial initiative of the innovation cell of the Ministry of Education and the All India Council for Technical Education

On which site does a 2021 Toycathon participant register?

Participants should visit toycathon.mic.gov.in.

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