New Delhi: Ms. Smriti Zubin Irani, Minister of Women and Child Development and Textiles, Government of India, said today that there are many opportunities for Indian and global companies to invest in the sector toy indian.
Addressing the 2nd virtual edition of the FICCI Seminar on the Value of Gambling? Toys and Games in the New Normal Scenario, Ms. Irani said that we (government and industry), under the umbrella of the FICCI Toys Committee, have to constantly speak out on issues regarding the educational impacts of toys. âOne of the biggest challenges for the local industry is the massive influx of toys from overseas. Based on current industry estimates, between $ 1 billion and $ 1.5 billion, the fact that most of their income comes from imported toys tells us about the huge opportunity we have, âshe said. added.
Highlighting the impact of digital play during the pandemic, Ms. Irani urged the FICCI Toys Committee to help reflect on the impact of digital play, especially on the consumption base in the country.
Ms. Irani said the national education policy also talks about the joy of learning with toys. Children aged 3 to 8 will learn with toys, transform their educational experiences in a way that results are reinforced and better, she said.
India, she said, has a large number of families in the middle-income group, one of the largest consuming sections. We should also explore the prices that can attract these consumers to toys made in India, she added.
Speaking on India Toy Fair 2021, Ms. Irani said that more than 1,000 companies have joined the team, including some of the biggest domestic and international brands. The Department of Education engages with states, schools, councils and institutions for increased participation of toy consumers – parents and children. âThrough this platform, when a parent or child engages with the company to choose a toy, they will also have access to the map of India which has mapped the toy needs and educational impact. of this toy, which is locally available from kindergarten to college. education. This is done first in our country, âshe noted.
Ms. Irani further stated that we have had knowledge systems unique to our country which have never been transformed by cultural creators in the Indian toy industry. “This transformational journey will begin with the India Toy Fair 2021. The FICCI journey which meets the educational needs of over 249 million school children and marries it with the needs of the Indian toy industry, is to be commended.” , she added.
Mr. Uday Shankar, President of FICCI, said COVID-19 has been a major setback for this sector and the industry hopes to see a recovery with measures taken by the government to revive general demand in the industry. economy. âThe FICCI remains committed to providing quality and safe toys to our children. We are happy to bring the world’s best experience in the sector to develop a quality and safe ecosystem for the sector in the country and make it Atmanirbhar, âhe added.
Mr. Anil Agrawal, Additional Secretary, DPIIT said that they plan to support the design of toys based on Indian culture. He urged the industry to look at the specific ease of doing business issues impacting the toy industry. The government is also considering developing toy clusters, he said.
Mr. Vivek Jhangiani, Chairman of the FICCI Toy Sector Committee and Managing Partner, United IC (United Toys) said that we are working closely with DPIIT and presented a roadmap to scale up toy manufacturing in the country and encourage domestic and global manufacturers to make India a sourcing hub. “We in the toy industry are extremely grateful to the government for choosing the toy sector as one of the champion sectors and for providing support at the highest level,” he added.
Mr. Bhavesh Somaya, Co-Chair of the FICCI Toy Sector Committee and Managing Director of Hasbro in South Asia, said modern gaming has become a multi-dimensional and multi-layered experience, where narratives and characters flow easily between different play areas.
Mr. R Ramanan, Mission Director and Additional Secretary, Atal Innovation Mission, NITI Aayog, said the government and the Atal Innovation Mission are focusing on toys and games as a means of stimulating creativity, innovation and capacities of our young people. The Atal Tinkering Labs are the first step in the National Education Policy which rolls out its program to ensure that toys provide simulation, whether digital play or physical play.
Ms Alka Nangia Arora, MSME Co-Secretary, shared various ministry programs to support the toy sector and also urged the industry to collaborate with the technology centers of the MSME department.