Global Toy Industry to 2026

DUBLIN, September 8, 2021 /PRNewswire/ — The “Global Toys Market (2021 Edition) – Analysis by Product Type, by Age, by Distribution Channel, by Region, by Country: Market Overview, COVID-19 Implications, Competition and Forecast ( 2021-2026)” report has been added to from ResearchAndMarkets.com offer.

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The global toys market has been valued at $93.63 billion in 2020. During the year 2020 and until 2021, the world has been significantly affected by the COVID-19 pandemic. Although the bricks and mortar retail market has experienced disruptions due to the continued shutdowns, the toy market has seen a positive growth rate due to the growth of e-commerce, and in particular sales of games with children spending most of their time in households.

Toys play a crucial role in the growth and development of children and also play vital importance in brain development, as toys help in learning logical and reasoning skills, help in learning spatial reasoning as well as logical skills . Playing with toys and board games also helps children learn and develop their social and communication skills.

Rising demand for strategic and educational toys among children is propelling the growth of the toys market. Additionally, the Chinese government has relaxed its decades-old one-child policy, allowing all couples to have two children to meet the challenge of an aging population. Thus, the number of children is expected to increase in the coming years, which will have a positive impact on the growth of the toy market.

Companies are focusing on establishing partnerships with different marketing agencies and popular social media influencers related to children’s content to boost their brand image. This helps them earn their income from in-game items. For example, in September 2020, Zuru, a Chinese game maker, has partnered with Fanbyted, a UK-based digital marketing agency, to improve its brand image among UK consumers. Additionally, the growing popularity of multi-colored toys among preschoolers is likely to fuel this market growth.

Report Scope:

  • The report presents the analysis of the toys market for the historical period 2016-2020 and the forecast period 2021-2026.

  • The report analyzes the toy market by product type (games and puzzles, baby and preschool toys, construction toys, dolls and accessories, outdoor and sports toys, others), age (0-8 years, 8- 15 years old, 15+) and distribution channel (e-commerce, supermarket, traditional stores, department stores, others).

  • The major regional markets (North America, Europe, Asia Pacific) were analyzed, as well as the country coverage of North America, Europe and Asia Pacific) and By country (United States, Canada, GermanyFrance, UK, SpainChina, JapanIndia and South Korea.

  • Market dynamics such as growth drivers, market trends, and challenges are analyzed in depth.

  • The competitive landscape of the market, along with company profiles of key players (LEGO Group, Mattel Inc., Hasbro, Bandai Namco, VTech, Clementoni, Goliath Games, Playmobil, Tomy, Ravensburger, Thames & Kosmos) are also presented in retail. .

Main topics covered:

1. Research Methodology and Executive Summary

2. Strategic Recommendations

3. Toy Market: Product Outlook

4. Global Toys Market: Sizing, Growth and Forecast
4.1 Market Size Forecast, by Value, Year 2016-2026
4.2 Impact of COVID-19

5. Global Toys Market Segmentation – By Product Type, By Value
5.1 Global Toy Competitive Scenario: By Product Type
5.2 Games and Puzzles – Market Size and Forecast (2016-2026)
5.3 Baby and Preschool Toys – Market Size and Forecast (2016-2026)
5.4 Construction Toys – Market Size and Forecast (2016-2026)
5.5 Dolls Accessories – Market Size and Forecast (2016-2026)
5.6 Outdoor & Sports Toys – Market Size and Forecast (2016-2026)
5.7 Other – Market Size and Forecast (2016-2026)

6. Global Toys Market Segmentation – By Age, By Value
6.1 Global Toy Competitive Scenario: By Age Type
6.2 0-8 Years Market Size and Forecast (2016-2026)
6.3 8-15 Year Olds – Market Size and Forecast (2016-2026)
6.4 15+ Market Size and Forecast (2016-2026)

7. Global Toys Market Segmentation – By Distribution Channel, By Value
7.1 Global Toy Competitive Scenario: By Distribution Channel
7.2 E-commerce Market Size and Forecast (2016-2026)
7.3 Supermarket – Market Size and Forecast (2016-2026)
7.4 Traditional Store – Market Size and Forecast (2016-2026)
7.5 Department Store – Market Size and Forecast (2016-2026)
7.6 Others – Market Size and Forecast (2016-2026)

8. Global Toys Market: Regional Analysis

9. North US toy market: An analysis (2016-2026)
9.1 North America Toys Market: Size and Forecast (2016-2026), by Value
9.2 North America Toy Market- Leading Players
9.3 Market Segmentation by Product Type by Value
9.4 Age Market Segmentation by Value
9.5 Market Segmentation by Distribution Channel, by Value
9.6 North America Toys Market: Country Analysis
9.7 Chart North America Toy Market Market Opportunity- By Country, By Value, 2026
9.8 North America Toy Market Competitive Scenario: By Country
9.9 United States Toy Market: Size and Forecast (2016-2026), by Value
9.10 United States Toys Market Segmentation- by Product Type, by Age and by Distribution Channel (2016-2026) by Value
9.11 Canada Toys Market: Size and Forecast (2016-2026), by Value
9.12 Canada Toy Market Segmentation – By Product Type, Age and Distribution Channel (2016-2026) by Value

10. Europe Toy Market: An Analysis (2016-2026)
10.1 Europe Toy Market: Size and Forecast (2016-2026), by Value
10.2 Europe Toy Market – Leading Players
10.3 Market Segmentation by Product Type by Value
10.4 Age Market Segmentation by Value
10.5 Market Segmentation by Distribution Channel by Value
10.6 Europe Toy Market: Country Analysis
10.7 Table of European Toy Market Market Opportunity – by Country, by Value, 2026
10.8 Europe Toy Market Competitive Scenario: By Country
10.9 Germany Toy Market: Size and Forecast (2016-2026), by Value
10.10 Germany Toys Market Segmentation- by Product Type, by Age and by Distribution Channel (2016-2026) by Value
10.11 Toy market in France: Size and forecast (2016-2026), by value
10.12 France Toys Market Segmentation- by Product Type, by Age and by Distribution Channel (2016-2026) by Value
10.13 Spain Toy Market: Size and Forecast (2016-2026), by Value
10.14 Spain Toys Market Segmentation- by Product Type, by Age and by Distribution Channel (2016-2026) by Value
10.15 UK Toy Market: Size and Forecast (2016-2026), by Value
10.16 UK Toys Market Segmentation- by Product Type, by Age and by Distribution Channel (2016-2026) by Value

11. Asia-Pacific Toy Market: An Analysis (2016-2026)
11.1 Asia-Pacific Toy Market: Size and Forecast (2016-2026), by Value
11.2 Asia Pacific Toy Market – Key Players and Key Distributors
11.3 Market Segmentation by Product Type, by Value
11.4 Market Segmentation by Age, by Value, by Volume
11.5 Market Segmentation by Distribution Channel (Hospital, Pharmacy, Supermarket, Online/e-Commerce and Others) by Value, by Volume
11.6 Asia-Pacific Toys Market: Country Analysis
11.7 Table of Asia-Pacific Toy Market Market Opportunity- By Country, By Value, 2026
11.8 Asia Pacific Toy Market Competitive Scenario: By Country
11.9 Toy market in China: Size and forecast (2016-2026), by value
11.10 China Toys Market Segmentation- by Product Type, by Age and by Distribution Channel (2016-2026) by Value
11.11 Japan Toy Market: Size and Forecast (2016-2026), by Value
11.12 Japan Toys Market Segmentation- by Product Type, by Age and by Distribution Channel (2016-2026) by Value
11.13 Indian toy market: Size and forecast (2016-2026), by value
11.14 India Toys Market Segmentation- by Product Type, by Age and by Distribution Channel (2016-2026) by Value
11.15 South Korea Toy Market: Size and Forecast (2016-2026), by Value
11.16 South Korea Toys Market Segmentation- by Product Type, by Age and by Distribution Channel (2016-2026) by Value

12. Global Toys Market Dynamics
12.1 Drivers
12.2 Restraints
12.3 Trends

13. Market attractiveness
13.1 Market Attractiveness Chart of Global Toy Market – By Product Type, 2026
13.2 Market Attractiveness Chart of Global Toys Market – By Age, 2026
1.3 Market Attractiveness Chart of Global Toy Market – By Distribution Channel, 2026
13.4 Market Attractiveness Chart of Global Toy Market – By Region, 2026

14. Competitive landscape
14.1 Development of new products
14.2 Market Share Analysis

15. Business Analysis
15.1 Hasbro
15.2 Legos
15.3 Mattel
15.4 Ravensburg
15.5 TOMY
15.6 VTech
15.7 Playmobil
15.8 Thames and Cosmos
15.9 Goliath Games
15.10 Clementoni

16. About the editor

For more information about this report visit https://www.researchandmarkets.com/r/6nn3pf

Media Contact:
Research and Markets
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