Global Toys Market Outlook Report 2021-2025

Dublin, Sept. 20, 2021 (GLOBE NEWSWIRE) — The ‘Global Toy Market Outlook, 2025’ report has been added to from offer.

This outlook report explores the global scenarios, trends and patterns shaping this USD 110.97 billion market in 2019.

The global toy market has expanded considerably with very different consumption patterns and behaviors from region to region. Few underlying phenomena are observed on a global scale, but the traditional and cultural regional significance of toys remains unchanged. In this report, the author has segmented the industry on the basis of age category, by product and by distribution channel through which toys are made available to consumers and has been studied in the context of regions, main countries and market leaders.

In a global context, when the toy market is segmented on the basis, the categories we are targeting were 0-8 years old category, 9-15 years old category and above 15 years old category, it was observed that the category age for 9 The under-15 category represents nearly 50% of the market share. Not only globally, but also regionally, the 9-15 age category hasn’t changed much from around the 50% mark over the years.

Indeed, the 9-15 category includes a wide portfolio of the product range through which it can also extend to older consumers in the 0-8 category and younger consumers in the over 15 category. year.

Additionally, the 9-15 age category is well positioned to market branded and licensed toys that are seeing increased demand globally. The 0-8 toys category primarily included infant/toddler toys such as replica objects, vehicles and dolls.

The market share of the 15+ category can be seen to gradually decline due to the intense competition faced by the video game industry. It has been observed that the 0-8 year old category is showing signs of maturity in more developed markets such as the US, UK, Germany and France, while emerging markets in the global toy market are seeing an increasing share of the category.

The toy market has a wide portfolio of product lines, but has been diligently covered in the categories of action figures, arts and crafts toys, building sets, dolls, games and toys. puzzles, baby/toddler/preschool toys, youth electronics, outdoor and sports toys. , plush toys, vehicle replicas and exploratory toys.

Different types of toys have shown different types of demand in different countries based on traditional relevance. However, outdoor and sports toys hold the highest market share in the world, mainly thanks to the United States, which also happens to be the largest toy market in the world in 2019.

Product lines should also evolve to adapt and respond to changing consumer preferences. Additionally, an increase in demand for traditional toys is being watched in some of the MEA and Asia-Pacific markets.

The global toy market is characterized by high fragmentation and is driven by a large proportion of small and medium-sized enterprises. The barriers to entry into the toy industry are low and the readily available raw materials motivate entrepreneurs to venture into the industry. These small and medium enterprises are an essential part of the industry’s supply chain.

However, the emergence of these small and medium enterprises, particularly in Asia, has also resulted in high volumes of counterfeit and unlicensed products in the toy market, which could be harmful to children when used. Industry regulators implement strong protocols to control the distribution of counterfeit and substandard toys in the market using vendor profiling and another metric, but their effectiveness is difficult to measure.

Sales channels in the market have been broadly divided into online sales channels and offline sales channels. The Covid-19 pandemic has acted as a catalyst to push online sales channels to market.

For regions like North America, Europe, and Latin America, where the majority of annual toy sales are generated during the holiday season, online toy sales have increased in this region. However, a robust e-commerce system has also played a key role in effectively transitioning consumers from offline retail stores, supermarkets to online toy shopping.

For emerging markets such as Latin America, Asia-Pacific and MEA, toy companies should monitor the development of online sales channels for toys as these regions have witnessed exponential growth in the number of Internet users over the past five years.

Main topics covered:

1. Summary

2. Report methodology

3. Global Toys Market Outlook
3.1. Market size by value
3.2. Market share
3.2.1. By age group
3.2.2. By product
3.2.3. By sales channel
3.2.4. By region
3.2.5. By country
3.2.6. By company

4. North America Toys Market Outlook
4.1. Market size by value
4.2. Market share
4.3. U.S. Toys Market Outlook
4.4. Canadian Toy Market Outlook
4.5. Mexico Toys Market Outlook

5. Europe Toys Market Outlook
5.1. Market size by value
5.2. Market share
5.3. German toy market outlook
5.4. UK toy market outlook
5.5. Outlook for the toy market in France
5.6. Italy Toys Market Outlook
5.7. Outlook for the Spanish toy market
5.8. Russian toy market outlook

6. Asia-Pacific Toys Market Outlook
6.1. Market size by value
6.2. Market share
6.3. Chinese toy market outlook
6.4. Japan Toys Market Outlook
6.5. India Toys Market Outlook
6.6. Australian Toys Market Outlook

7. Latin America Toys Market Outlook
7.1. Market size by value
7.2. Market share
7.3. Brazil Toys Market Outlook
7.4. Argentina Toys Market Outlook
7.5. Colombian Toys Market Outlook

8. Middle East & Africa Toys Market Outlook
8.1. Market size by value
8.2. Market share
8.3. Saudi Arabia Toys Market Outlook
8.4. UAE Toys Market Outlook
8.5. Qatar Toys Market Outlook
8.6. South Africa Toys Market Outlook

9. Market dynamics
9.1. Key factors
9.2. Main challenges

10. Market trends and developments
10.1. Educational and interactive toys
10.2. Toys inspired by fictional and cult characters.
10.3. Gender-neutral toys and stereotype-defying toys.

11. Company Profiles
11.1.1. Bandai Namco Entertainment Inc.
11.1.2. international dream
11.1.3. Hasbro
11.1.4. Jakks Pacific, Inc.
11.1.5. LEGO Group
11.1.6. Mattel Inc.
11.1.7. Playmobil
11.1.8. Ravensburg
11.1.9. vtech
11.1.10. Clementoni
11.1.11. Goliath Games
11.1.12. Children II, Inc.
11.1.13. KNEX Industries

12. Strategic Recommendations

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About Lola C. Chapman

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