German toy maker HABA has revealed plans to strengthen its presence in the UK toy market, after appointing Amaroni as its UK distributor for HABA toys and games. The agreement will enter into force from the end of 2020.
Over the past year, Amaroni has been the UK sales agent for HABA and will now take the next steps towards the commercial growth of the HABA brand, using its enhanced national representation of the family business.
Founded in 1938, HABA has come a long way from its roots as a manufacturer of wooden block toys and is currently present in over 50 countries around the world.
Wooden toys remain at the heart of the wide range produced by HABA, but in recent years the organization has significantly diversified its offer. Today, HABA’s portfolio spans over 2,000 educational toys and games, while continuous innovation and improvement at HABA helps it deliver over 400 new products each year.
During its 82 year history, HABA has built a reputation for high quality products made with the use of durable and safe materials.
“HABA and Amaroni are both perfectly aligned with their priorities to deliver quality toys that bring joy, inspiration and creativity to learning and it is of great importance to both organizations that this is carried out in a socially and ecologically responsible manner “, one can read in a press release. of the firm.