Hingham, Massachusetts, is home to one of the nation’s premier toy makers

Hingham, Massachusetts, is home to one of the nation’s premier toy makers

Toys are a $ 90 billion global industry, but the toy industry’s earliest roots can be found in the most inconspicuous places.



NICOLE ESTAPHAN RECEIVES THIS FUN MISSION. NICOLE: THE POWER OF A TOY. IT CAN ENGAGE A CHILD’S IMAGINATION. OR HE MAY FEEL THE CRAZY OF THE PARENTS DESPERATE TO PUT THE HAND ON THE DIFFICULT TO OBTAIN VARIETIES. WHILE MANY HAVE ACCUMULATED THEIR 15 MINUTES OF FAME, OTHERS NEVER GO OUT OF STYLE OR FRUSTRATION. RUBIK’S CUBE, SOMEBODY? LEGOS CONSTANTLY MAKE THE BEST SELLER LIST. THEY JOIN THESE OTHER HOUSEHOLDS. TOYS ARE A $ 90 BILLION GLOBAL INDUSTRY. AMERICANS DISTRIBUTED $ 27 BILLION IN 2019. HERE IN MASSACHUSETTS, THE INDUSTRY’S IMPACT IS OVER $ 3 BILLION EACH YEAR. THE EARLY ROOTS OF THE TOY INDUSTRY ARE FOUND IN THE MOST UNDERRATED PLACES WHERE THE ECHO OF TOY MAKING RETURNS TO THE PRE-CIVIL WAR ERA. >> THE LAST SURVIVING STORE IN AMERICA. NICOLE: ONE OF THE THIRSTS – ONE OF THE FIRST IN THE NIGHT IS IN OUR BACKYARD. THE SHOP IS AS FASCINATING AS THE STORY BEHIND. >> THIS IS ALL COVERED WITH VINES, THE CHIMNEY HAS BEEN LOCKED – KO. NICOLE: IN 2006, PIERRE FURNISHED HIS ESTATE, A PROCESS THAT STARTED IN THIS OLD HANGAR. DESPITE YOUR GROWTH, HE NEVER GOT INSIDE AND NEITHER ANYBODY ELSE, NOT EVEN A GLANCE. >> WE HAVE NEVER BEEN ALLOWED TO PAY TO PLAY. MY FATHER WAS DURING WWII SO NO MEETINGS NO. NICOLE: LOCKED AND KEY FOR MORE THAN A CENTURY. >> MY GRANDFATHER CLOSED THE DOOR TO THE DEATH OF HIS FATHER WHO WAS A TOY MAKER. NONE OF THE EXPERTS KNOW IT EXISTS AND NONE OF THE EXPERTS KNOW THAT THE TOY INDUSTRY STARTED HERE. NICOLE: INSIDE, COMPLETELY PRESERVED, BUILD BLOCKS OF THE TOY HISTORY. FROM ORIGINAL BRUSHES TO CAPITALIST TOOLS AND NOTES – AND COUNTLESS LIBRARIES. IT IS KNOWN FOR ITS EARLY MODERN HISTORY, LEADING TO THE NAME “BUCKET COUNT”. THE MINI-COOPERS TURN TO TOYS – MANY COOPERS HAVE TURNED TO TOYS. >> THE SHOP CONTAINS THE ORIGINAL RAW MATERIALS, THE ORIGINAL ACCOUNT BOOKS, THE ORIGINAL TOOLS. NICOLE: BUCKET TO THE MINIATURE VERSION, BUCKET, BEDS AND MINIATURE VERSIONS OF EVERYDAY LIFE. AMAZING DETAILS. WOULD IT HAVE BEEN IN A DOLL’S HOUSE? >> IN A DOLL’S HOUSE. AND ALWAYS PRESERVED. YOU REMOVE THE SAND, YOU PUT IT IN THEIR – THERE. NICOLE: PETER SAYS THE DISCOVERY OF THE TOY STORE BRINGS HIM CLOSE TO HIS OWN FAMILY HISTORY. >> THIS IS THE TOY BOX WHERE HE DID ALL HIS WORK. NICOLE: AFTER EXCHANGES WITH THE MUSEUMS, IT HAS A NEW LOOK AT OLD BEGINNINGS. >> WE COME TO THE CONCLUSION THAT THE TOY INDUSTRY STARTED HERE LONG BEFORE THE CAST IRON TOYS. NICOLE: IT STARTED HERE, BUT GO WEST TO SEE WHAT STAGE THE TOY MAKING HAS ARRIVED INSIDE THIS MILLION SQUARE FEET FACILITY EAST OF LONGMEADOW. THEY CROSS SOME OF THE MOST ICONIC GAMES. >> PLATO, MONOPOLY, BATTLESHIP. NICOLE: GOING THROUGH HASBRO’S HANDS AND NOW HERE, 500 EMPLOYEES WITH A MISSION. THE PROCESS IS HIGH TECHNOLOGY. THESE MACHINES ARE CAPABLE OF PLAYING A BOARD GAME EVERY 1.5 SECONDS. >> WE HAVE PRESSES THAT WORK AT HIGH SPEED. WE PRINT EVERYTHING INSIDE A SET UP TO THE COVER OF THE BOX. NICOLE: THE INGREDIENTS OF THE STILL BOILED DOUGH IN FLOUR AND WATER. >> ALL RECEIVED, IT LOOKS LIKE A HUGE BAKERY IT IS VERY COLORFUL. NICOLE: 50 DIFFERENT SHADES WITH MANY POSSIBILITIES. THE ONLY INGREDIENT MISSING AT HOME, IMAGINATION. >> HE TAKS – HE TEACHES SOMETHING TO PEOPLE. IT IS PLEASANT FOR THE FAMILIES TO GATHER. >> CARTAMUNDI PRINTS MORE MONEY THAN US MINT EACH YEAR. MONOPOLY MONEY IS. THE COMPANY ALSO MAKES THE ICONIC BICYCLE PLAYING CARD, FIRST DEVELOPED IN 1885. A LOT MORE ABOUT ALL OF THIS ON OUR CHRONIC PODCAST. AND BACK TO HER

Hingham, Massachusetts, is home to one of the nation’s premier toy makers

Toys are a $ 90 billion global industry, but the toy industry’s earliest roots can be found in the most inconspicuous places.

The Reuben Hersey Toy and Box Shop had stood on Hersey Farm in Hingham, MA, waiting to be discovered, for over a century. In 2007 Peter Hersey, great-grandson of Reuben Hersey III, owner of the Toy and Box Shop, began restoring the family farm. The abandoned outbuilding overlooking a bucolic pasture had been declared prohibited at least since his father’s childhood. Finally, able to satisfy his curiosity about its contents, Peter popped the old rusty lock and opened the door. After clearing away a few stored items, what he was amazed to see was a time capsule – an intact toy and cooper’s shop.Woodenware and Wooden Toys of Hingham (buckettown.com) Cartamundi is one of the most major toy manufacturers in the world and one of the largest factories is located in Longmeadow, Massachusetts. Interestingly, they print more money than the United States Mint each year! Cartamundi – Manufacturer of playing cards, card games and board games

The Reuben Hersey Toy and Box Shop had stood on Hersey Farm in Hingham, MA, waiting to be discovered, for over a century.

In 2007 Peter Hersey, great-grandson of Reuben Hersey III, owner of the Toy and Box Shop, began to restore the family farm. The abandoned outbuilding overlooking a bucolic pasture had been declared prohibited at least since his father was a child.

Finally, able to satisfy his curiosity about its contents, Peter knocked on the old rusty lock and opened the door.

After clearing out some stored items, what he was amazed to see was a time capsule – an intact toy and cooperage shop.

Hingham Wooden Items and Wooden Toys (buckettown.com)

Cartamundi is one of the largest toy manufacturers in the world and one of its largest factories is located in Longmeadow, Massachusetts. Interestingly, they print more money than the United States Mint each year!

Cartamundi – Manufacturer of playing cards, card games and board games

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