Imibongo kaMakhulu Handmade Dolls hopes to promote diversity within the toy industry

John Maytham interviews Nondumiso Gogela, founder of the Imibongo kaMakhulu handmade dolls.

  • Nondumiso Gogela had the idea for the business when she was pregnant with her daughter
  • She noticed a lack of colored dolls in toy stores
  • Imibongo Ka’Makhulu makes handcrafted dolls

Meet Nondumiso Gogela, a mother from Cape Town who handcrafts brown and black dolls to represent little girls of color.

During Nondumiso’s pregnancy, she noticed that there weren’t many inclusive toys for children of color.

This realization sparked the idea of ​​Imibongo kaMakhulu handcrafted dolls.

Four years after launching his company, Gogela continues to push for change in the toy industry.

Each doll is handmade, so we are in the process of training someone to make them.

Nondumiso Gogela – Owner of the Imibongo kaMakhulu handmade dolls

I wasn’t the only one who noticed the lack of representation of toys in toy stores.

Nondumiso Gogela – Owner of the Imibongo kaMakhulu handmade dolls

Gogela says she has noticed there have been changes in terms of more colored dolls being available on toy store shelves.

It’s more visible now, and people are more aware of it now. I think parents are also trying to consciously make a change and be aware of what toys they put in their toy spaces and what their kids are playing with.

Nondumiso Gogela – Owner of the Imibongo kaMakhulu handmade dolls

Scroll to the top of the article to listen to the interview


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