Just Play Welcomes Toy Industry Veteran Sujata Luther as President

Founding Co-Presidents Geoffrey Greenberg and Charlie Emby transition to co-CEOs

PHILADELPHIA CREAM, July 26, 2022 /PRNewswire/ — just playone of the world’s leading gaming companies behind several best-selling toy lines, including Disney Doorables, Moonbug Entertainment’s CoComelon, Blue’s Clues & You! from Nickelodeon and Slinky, today announced the appointment of sujata luther as president of the company.

Luther has spent time advising for Just Play and will take on a full-time role to support the growth and expansion of Just Play. In her new position, Ms. Luther will oversee the day-to-day operations of the business. The current founders and co-presidents of Just Play, Geoffrey Greenberg and Charlie Embywill become co-CEOs, focusing on strategic planning and long-term partnerships.

“We are delighted to have Sujata leading our leadership team. Her many years of experience in the toy industry and her expertise in strategy, ideas, marketing and organizational design will be an invaluable asset to Just Play as we go forward. that we are entering a new phase of growth,” Just Play co-CEOs told Charlie Emby and Geoffrey Greenberg jointly declared. “We are proud of the many years of success of our passionate and hardworking team, and we have never been more excited about what the future holds for Just Play.”

“My consulting tenure over the past year has further reinforced my belief that Just Play embodies the ideal blend of creativity, energy and passion – factors so critical to success in this dynamic industry. I look forward to m ‘associate with the impressive and talented organization, to guide the growth of Just Play, with a focus on our consumers and their needs,’ said Luther.

Prior to joining Just Play, Luther held key leadership positions in the industry, including Executive Vice President of Consumer Insights at Nickelodeon, Chief Operating Officer at MGA, and Senior Vice President of Global Consumer Insights and Strategy at Mattel.

About Just Play, LLC

Just Play is a passionate toy company and a global leader in a wide range of children’s consumer goods including action figures, playsets, dolls, plush, role play and dress up. They create unique and innovative proprietary lines and award-winning products based on popular children’s entertainment brands with premier licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen to NPD’s top 10 toy companies for the past five years. Learn more at www.JustPlayProducts.com and follow us on Instagram @JustPlayProducts and Facebook.com/JustPlay.


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