Launch of the STEAM accreditation program for the toy industry


The association of the toy and the Good game guide announced the launch of a new STEAM accreditation program for the toy industry that assesses and certifies STEAM (science, technology, engineering, arts and math) products for children. Any toy company or brand involved in the manufacture, design and marketing of STEAM products for children is welcome to participate in this accreditation program, a joint venture between The Toy Association and “Dr. Gummer’s Good Play Guide”, founded by child psychologist Amanda Gummer.

The products submitted will first be tested by the industry’s most demanding audience: children. As children play, they will be observed by professionals who have been trained to conduct research with children in a sound and ethically responsible manner. The toys will then be evaluated by the Good Play Guide team of experts, who will ensure that they meet the strict criteria outlined in the Toy Association’s “STEAM Toy Evaluation Framework”, which defines and details the toys. specific characteristics of a good STEAM toy for different ages. groups.

Accredited toys will receive the official Toy Association‘s “STEAM Approval Stamp” for use in marketing campaigns, product packaging and listings, and all other digital and traditional marketing platforms.

“This one-of-a-kind accreditation program for the entire toy industry is a game-changer for everyone involved in the creation, marketing and sale of educational products to children,” commented the Senior Director of Toy Association marketing initiatives, Anna Yudina. “Participating in the accreditation program will provide toy brands with the opportunity to stand out for their products with an independent ‘stamp of approval’ based on clearly defined criteria – and will bring increased confidence to consumers and gift buyers who are in need. researching high quality STEAM products to support their child’s learning, development and growth.

“Within the toy industry there’s a lot of talk about STEM and STEAM, but so far we haven’t had any universally accepted systems or a consistent understanding of what is and isn’t ‘good enough. “To justify such a label,” Gummer added. “This commitment by the Toy Association is a big step forward for the industry which now sets a clear benchmark for the future development of STEAM products and activities.”

In addition to receiving the STEAM seal of approval, all accredited products will be placed on the Good Play Guide website and social channels, as well as the Toy Association’s Genius of Play website and social channels. Products will also have the opportunity to be featured in Good Play Guide marketing campaigns throughout the year and as the busy holiday season approaches. Companies with accredited products will receive a detailed report created by Dr. Gummer’s Good Play Guide to inform their marketing and public relations efforts and future product development.

More information about the STEAM accreditation program is available here.

Source: The Toy Association


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