The LEGO Group won two Toy Industry 2022 awards for sets that were definitely not released in 2021 or 2022.
Although it did not take part in this year’s London Toy Fair, the LEGO Group was apparently in the running for the Toy Industry Awards, which are presented by the Toy Retailers Association (TRA) and the British Toy & Hobby Association ( BTHA) the first day of the in- person event.
More surprisingly, it picked up two of the categories with products that, while still on sale, are now relatively old in the ever-growing LEGO portfolio. 75955 Hogwarts Express – a set originally released in 2018 – won Building Toy of the Year (what year?!), while 2020’s 42115 Lamborghini Sián FKP 37 nabbed Kidult Toy of the Year .
While it’s been a weird few years for the toy industry and, you know, society at large, it’s not like the LEGO Group has stopped releasing sets. Rather, it’s gone the other way, bringing more products to market than ever before (even though many of them are continually out of stock).
Essentially, there must surely have been more timely and relevant sets worthy of these awards. It’s second time lucky for 42115 Lamborghini Sián FKP 37, anyway, which was originally nominated for – but missed out on – last year’s Toy Association Vehicle of the Year award. (It’s a separate awards ceremony from this one. Lots of toy awards…)
Mattel, Asmodee and Spin Master are among the other companies featured in the BTHA and TRA awards, along with brands such as Hot Wheels, Pokémon and Paw Patrol respectively. Check out the full list here.
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