Market Snapshot, COVID-19 Implications, Competition, and Forecast (2021-2026)


Executive Summary The global toy market was valued at USD 93.63 billion in 2020. During the year 2020 and through 2021, the world has been significantly affected by the COVID-19 pandemic.

New York, September 01, 2021 (GLOBE NEWSWIRE) – announces the publication of the report “Global Toy Market (2021 Edition) – Analysis by Product Type, Age, Distribution Channel, Region, Country: Overview market, implications of COVID-19, competition and forecast (2021-2026) “-
Although the retail brick and mortar market has seen disruption due to continued lockdowns, the toy market has seen a positive growth rate due to the growth of e-commerce, and in particular the sales of games with children spending most of their time in households.

Toys play a crucial role in the growth and development of children and are also vitally important in the development of the brain, as toys help to acquire logical and reasoning skills, help to acquire spatial reasoning as well as logical skills. . Playing with toys and board games also helps children learn and develop social and communication skills.

Rising demand for strategy and education based toys in children is propelling the growth of the toy market. In addition, the Chinese government has relaxed its decades-old one-child policy and adopted a “three-child policy” to meet the challenge of an aging population. Thus, the number of children is expected to increase in the coming years, which will have a positive impact on the growth of the toy market.

The companies are focusing on partnering with different marketing agencies and popular social media influencers related to children’s content to build their strong brand image. This helps them to derive their income from gaming items. For example, in September 2020, Zuru, a Chinese game maker, partnered with Fanbyted, a UK-based digital marketing agency, to improve its brand image with UK consumers. Additionally, the increasing popularity of multi-colored toys among preschoolers is likely to fuel this market growth.

Scope of the report
• The report presents the analysis of the toy market for the historical period of 2016-2020 and the forecast period of 2021-2026.

• The report analyzes the toy market by value.

• The report analyzes the toys market by product type (games and puzzles, baby and preschool toys, construction toys, dolls and accessories, outdoor and sports toys, others)

• The report further assesses the toy market by age (0-8 years, 8-15 years, 15 years and over)

• The report further assesses the toy market by distribution channel (e-commerce, supermarket, traditional stores, department stores, others)

• The global toys market was analyzed by region (North America, Europe and Asia-Pacific) and by country (United States, Canada, Germany, France, United Kingdom, Spain, China, Japan, India and Korea. South)

• The main ideas of the report were presented within the framework of the main recent innovations. In addition, the attractiveness of the market was presented by region, by type of product, by age and by distribution channel. Additionally, industry trends, drivers and challenges have been analyzed in the report.

• Companies analyzed in the report include LEGO Group, Mattel Inc., Hasbro, Bandai Namco, VTech, Clementoni, Goliath Games, Playmobil, Tomy, Ravensburger, Thames & Kosmos.

Key target audience

• Toy manufacturing companies

• Trader, importers and exporters

• Consulting and consulting firms

• Investment banks and investment companies
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CONTACT: Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001

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