Matchbox joins LEGO and Hasbro in environmental initiatives within the toy industry

Many toy brands are striving to make their products more environmentally friendly. The latest to announce environmental initiatives is Matchbox, which is launching a series of miniature electric cars inspired by real vehicles.

Matchbox, a former UK company, is now owned by Mattel, an American company that also produces Hot Wheels. The company strives to use 100% recycled material by 2030.

Mattel joins big toy companies Hasbro, which produces toys like Nerf guns, Monopoly and Beyblade toys, and LEGO in the movement to make toys more environmentally friendly by working on their green references.

The first matchbox car of this eco-series to be released will be modeled on the zero-emission model Tesla Roadster. The toy version of the Roadster will be made from 99% recycled materials, including zinc and plastic, and is expected to go on sale in 2022.

The new Matchbox series aims to educate children about the environmental impact of cars and automobiles, according to the BBC.

“We love this casting of the Tesla Matchbox roadster because it represents two things. It’s not just about the materials and the use of more sustainable materials, but also themes that encourage environmental awareness and really help kids adopt. greener behaviors in their game, ”said Roberto Stainchi, senior vice president of Hot Wheels and global vehicle manager at Mattel, Inc. in an interview with Automatic week.

Not only will the toy car be made from recycled materials, but the packaging in which it will be delivered will not be plastic. Instead, the company will use biodegradable products paper and wood fiber.

“Matchbox has always been about realism. It is a reflection of the world and the vehicles that children see driving on the road every day. As we mulled over our brands and where to start, we thought, “Well, if this world is changing, Matchbox should too, ‘” Stanichi said.

Matchbox will also create miniature versions of hybrid and electric cars made by BMW, Nissan and Toyota. The brand is also incorporating realistic accessories into its new range of electric cars, including electric vehicle chargers.

Audrey Nakagawa is the content creator intern at EcoWatch. She is a senior at James Madison University and studies media, art and design, with a concentration in journalism. She is a journalist for The Breeze in the culture section and writes articles on Harrisonburg artists, album reviews and topics related to mental health and the environment. She also contributed to Virginia Reports where she reported on the impact COVID-19 has had on students.

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