National action plan to boost the toy industry: PM

Prime Minister Narendra Modi said on Saturday that the government has prepared a “national toy action plan” which includes 15 ministries and departments to make the industry competitive and provide it with a global platform.

The prime minister said that the country’s ancient toy culture reflects the practice of reuse and recycling, which is part of the Indian way of life.

He said India has the potential to bring the world back to eco-friendly toys.

The show which will run from February 27 to March 2 aims to bring together all stakeholders, including buyers, sellers, students, teachers, designers, etc. on a virtual platform to create lasting ties and encourage dialogue for the overall development of the industry, according to a government statement.

Speaking at the India Toy Fair 2021 here which he also opened, the prime minister said the government has prepared a national toy action plan. It includes 15 ministries and departments to make the industry competitive, ‘Aatmanirbhar’, and to provide it with a global platform.

“This first Toy Fair is not just a commercial or economic event. This program is a link to strengthen the country’s secular culture of sport and fun. Indian toy culture is as old as the Indus Valley civilization. The world has studied toys from the Mohenjo-Daro and Harappan era, ”he said.

The Prime Minister also underlined in his radio program “Ma’am ki baat” the role played by toys in the formation of the mind and reflected on the rich and varied Indian tradition of toy making.

Addressing the Toy Fair he inaugurated, the Prime Minister said India has offered the world some of the most popular games like chess and ludo.

“Chess, which is so popular in the world today, was previously played in India under the name ‘Chaturanga or Chaduranga’. Modern Ludo was played as ‘Pachisi’. In our scriptures, too, there are descriptions of young Lord Ram and Lord Krishna’s toys, ”he said.

Modi said that even today Indian toys are simpler and cheaper than Western toys and called on manufacturers to make toys that are better for ecology and psychology.

“Try to use less plastic in toys. Use such things that can be recycled,” he said.

Indian toys, he said, contain elements of science, entertainment, and psychology.

“Take Lattu (above) as an example. When children learn to play with Lattu, they learn about gravity and balance. Likewise, a child playing with a slingshot inadvertently begins to learn the basics of kinetic energy and potential energy. Puzzle toys develop strategic thinking and problem-solving thinking, ”the Prime Minister explained.

Modi said the new national education policy also incorporates play-based and activity-based education.

“It is an educational system in which logical and creative thinking can be increased in children through puzzles and games. Special attention has been paid to this, ”he said.

The Prime Minister asserted that in the field of toys, India has tradition and technology associated with concepts and skills.

“We can bring the world back to green toys. The national toy action plan has been prepared and includes 15 ministries and departments to make the industry competitive, Aatmanirbhar and bring Indian toys to the world, ”he said.

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