The Smyths Toys Superstore will open to the public in the Merry Hill Center, Brierley Hill, Friday at 9 a.m.
Free cotton candy and other goodies will be distributed to shoppers at the new branch, located in Upper Retail Park, by Homesense and The Range.
A number of special guests including Chase & Rubble from Paw Patrol, JJ from Cocomelon and many more will be passing between 9am and 4pm on Saturday and Sunday.
Store Manager Shane Foran said, “We are excited to be moving to a brand new Smyths Toys store in Merry Hill. We invite everyone to join us for the opening.
“There will be various freebies and bargains you don’t want to miss, so be sure to drop by.”
The new Smyths store will join a number of family brands available in Merry Hill, including Hamleys, Toytown and Mothercare, which returned inside Boots earlier this year.
Jonathan Poole, Director of the Merry Hill Center, said: “We are delighted to welcome Smyths Toys Superstore. We know that many of our visitors will be eager to delve into their wide selection of must-have toys.
“As a leading toy retailer, Smyth Toys will be a fantastic addition to the Merry Hill family brands, and we know it will be very popular with our visitors. “