Prime Minister Narendra Modi’s appeal to the toy industry in India

Prime Minister Narendra Modi on Thursday explained how the government will focus on the “toy economy” by advising the country’s game and toy industry to play a major role in the sector globally by focusing on the toys and games sector. Today we also import around 80% of our toys. That is, crores of the country’s rupees are spent on it. Today the world wants to better understand the current potential of India, the artistic culture of India, the Indian society. Our toys and games industry can play a big role in this, ”said the Prime Minister, addressing the 2021 Toycathon participants via video conference. “The effort is for our young people to be directly connected to the challenges and solutions of the country.” PM Modi added again.

The Prime Minister mentioned that if the child’s first school is the family, then these toys are the first book and the first friends.

There is another relevant aspect associated with toys and that is the economics of the world of toys and games.

Pointing out that most of the online or digital games available in the market do not have an Indian concept, the Prime Minister told all participants to take advantage of this loophole as a concept of many games currently prevailing in the market, either promote violence or cause mental stress.

Toycathon 2021 was jointly launched by the Ministry of Education, Ministry WCD, Ministry MSME, DPIIT, Ministry of Textile, Ministry I&B and All India Council for Technical Education (AICTE) on January 5 this year. year to research innovative toys and play ideas. .

The event aimed to boost the toy industry in India to help it grab a larger share of the global toy market.

About 1.2 lakh participants from across India registered and submitted over 17,000 ideas for the 2021 Toycathon, of which 1,567 were shortlisted for the three-day online grand finale of the Toycathon, held from June 22 to 24.

India’s domestic market, as well as the global toy market, offers great opportunities for the country’s manufacturing sector.

It is indeed great to see the nation focusing on a wider range of industries and finding more ways to make toys in India!

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