Sexual health with Ilya Sex Toy Shop


With candy-colored themes and a passionate team, Ilya helps adults find fun in their mid-40s.

Subscribe to Hustle: Inside the Industry on Apple podcasts and Spotify

Many years ago, entrepreneurs AJ Osmeña and Arvin Alvarez visited a sex toy store as a challenge. Little did they know that this seedy and uninviting experience would lead them to run their own store, with the goal of changing the way sex toys are sold in the Philippines.

In 2016, AJ and Arvin opened Ilya as a safe space for young Filipinos who are truly curious about pleasure and sexual health.

With the recent surge in sales amid the coronavirus pandemic, Ilya believes the Philippine market is finally opening up to such discussions. In addition to selling products, Ilya partners with various experts to provide education on these so-called “taboo topics”.

We thought, how about trying to normalize the idea of ​​sex toys? And the best way to do it was to make it fun.

AJ Osmeña, co-founder of Ilya Sex Toy Shop

For this episode of Within the industry, AJ explains Ilya’s story and shares his hopes for the future of sex education in the Philippines.

If you like this episode you might also like The future of beer and Poblacion with Joe’s Brew and Comics and Collectibles with Comic Odyssey.

And if you are not yet a subscriber, Inside the industry has a new episode every #HustleMonday. – Rappler.com

About Lola C. Chapman

Check Also

Summer and inventory problems are here for this toy store

For Irene Kesselman, owner of Ali Cat Toys in Carrboro, North Carolina, the summer retail …