Telford-based Golden Bear, which makes official merchandise for popular children’s TV shows including In The Night Garden and Twirlywoos, donated two large boxes of toys to the roll call.
The campaign, which the Shropshire Star is leading in partnership with Shrewsbury-based Storage King, aims to bring some festive joy to children who would otherwise have a tough Christmas.
We ask readers to donate new toys and games that will be shared among charities and groups that support children with serious illnesses, disabilities or living in difficult conditions.
Golden Bear Marketing Manager Rachel Field said, “We are so excited to be able to donate some of our latest toys in support of this great appeal. We hope that they will bring a lot of joy to the local children this Christmas.
Golden Bear has been established for over 35 years and during that time we have supported many local initiatives while raising much needed funds for our industry charities. “
The company donated a line of toys from its famous children’s lines, including the CBeebies Twirlywoos and In The Night Garden series. They included a selection of plush stuffed animals, talking stuffed animals, plastic figures and electronic toys.
Shropshire Star editor-in-chief Martin Wright thanked Golden Bear for supporting the call.
“The response has been fantastic, and we really want to thank Golden Bear for their generosity,” said Mr. Wright.
“We are extremely grateful to everyone who donated to the Appeal.”
This week, pop star Peter Andre became the latest celebrity to back the call.
He said toys can make a huge difference to young people who have to live with all kinds of issues.
Former Only Fools and Horses star John Challis, who played flash car dealer Boycie on the classic sitcom, also backed the call.