Toy industry can generate 30,000 jobs in TN with government support

The toy industry in Tamil Nadu can easily generate nearly 30,000 jobs if given the necessary support from the state government, which would give a boost to the sector. With minimal number of toy makers in the state, Chennai and Tuticorin can be ideal destinations for the industry with port connectivity, said Tamil Nadu Toy Dealers Association Chairman Santosh Kumar..

In elaborating, he said, while holding the National Toy Exhibition in New Delhi, the Telangana government allocated 1,000 acres of land for the industry.

This is a very important and positive step, many people in the industry have already stepped forward and booked their places (in Hyderabad). Something similar (type of support) is required here in Tamil Nadu.

According to him, Chennai is the capital of the toy market in the southern region and with huge investors in this space.

People from neighboring Kerala Andhra Pradesh came here because we have port connectivity here and it is easy for logistic support,” he said.

Kumar noted that the toy industry in Tamil Nadu alone was valued at Rs 600 crore and can grow further if the government provides land at subsidized rates for manufacturing and warehousing.

Chennai is sort of a very strong market with its logistical support. But, unfortunately, we don’t have the support that every other government provides.,” he said.

Speaking about the toy industry at the national level, he said the industry was open and there were gray markets in cities.

The gray market was thriving in places like New Delhi, Mumbai, Chennai as the toys produced were without specifications or standards and were of poor quality at very low prices and also without any customs duties,” he said.

With the launch of the Centre’s “Atmanirbhar Bharat” campaign, Kumar said the import of toys, which previously accounted for 90% of products, has fallen to 5%. “Before, 90% was imported, of which 75% came from China. Now imports from China are as good as nothing at 5%,” he said.

Echoing similar views, Toy Association of India chairman Ajay Agarwal said the government’s policy of increasing tariffs on imported toys and mandating BIS certification for toys had given a boost to the domestic toy manufacturing sector.

The Indian toy market is growing at more than 12%. Three years ago, nearly 80% of toys were imported. But today, the scenario has changed as imports have dropped dramatically, Agarwal said at the toy expo held in the city recently. According to Agarwal, more than 5,000 artisans have been involved in toy manufacturing and nearly 75% of toy manufacturing facilities include micro, small and medium enterprises.

Maharashtra is a major toy market, followed by Tamil Nadu, Andhra Pradesh and New Delhi, he noted. For making these toys, Kumar said places like Uttar Pradesh, New Delhi, Noida and Mumbai have the right infrastructure for makers.

.. if the government of Tamil Nadu provides support on the model of the government of Andhra Pradesh, which has allocated about 1,000 acres of land, I believe that in Tamil Nadu we can easily generate direct employment to the tune of 20,000 to 30,000,” he said.

Listing the products that can be made in Tamil Nadu, he said soft toys, battery operated toys, baby products and wooden educational items can be made here.

There is no Montessori equipment in Tamil Nadu. Nobody makes that kind of toy for kids here. Maria Montessori is a French conception of teaching, which is very good because a student will never forget what he has learned. No one manufactures this kind of product in Tamil Nadu. But in Karnataka people do,” he said.

With a minimum of one acre of land and a capital requirement of Rs 50 lakh, one can set up a toy factory. “It’s a simple industry. It’s not rocket science,” he said.

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