Toy Industry Stakeholders Urge Tamil Nadu Government to Support the Sector

They say the market in Tamil Nadu is worth around ₹600 crore to ₹700 crore, and if the state came up with a policy, more toy manufacturers would be willing to invest in the state.

They say the market in Tamil Nadu is worth around ₹600 crore to ₹700 crore, and if the state came up with a policy, more toy manufacturers would be willing to invest in the state.

The toy industry in Tamil Nadu is growing and the government should consider developing a policy for this particular sector, said Santosh Kumar, president of the Tamilnadu Toy Dealers’ Association.

“Tamil Nadu is not conducive to the toy industry. They focus on information technology, electronics and real estate, but not toys. There is huge potential, and it is high time they realized that many children play with toys,” he said. The Hindu on the sidelines of ‘Toy Expo Chennai 2022’.

According to data provided by Mr. Santosh, the toy market in Tamil Nadu is worth around ₹600 crore to ₹700 crore and growing year by year. Ajay Agarwal, chairman of the Toy Association of India, said if the state came up with a policy, more toy makers would come here and invest. “There is also a demand for storage space. Tamil Nadu also has ports and we can export from here,” he added. Mr. Agarwal said that domestically, the domestic toy market has grown very rapidly in recent years.

Government policies such as increasing tariffs on imported toys and imposing BIS certification requirements for imports have not only boosted domestic manufacturing but also helped the industry explore global markets and to increase exports, he said. Details provided by Mr. Agarwal showed that earlier exports were around ₹1,000 crore to ₹1,500 crore but are now approaching the ₹3,000 crore mark.

There is a high demand for Indian toys in markets like Africa and the Middle East. Board games, wooden toys and even plastic cricket bats are among the favorite products in the export market. The key regions for India’s toy market are Maharashtra, followed by Tamil Nadu, Karnataka, Gujarat, Delhi and other smaller pockets.

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