he maker of Barbie has launched a line of “gender inclusive” dolls that are “label free”.
Mattel’s “Creatable World” toys come with clothing options, accessories and wigs for kids to style their dolls with short or long hair and dress them up with a skirt or pants or both.
The company said it has worked alongside a “dedicated team of experts, parents, doctors and, most importantly, children” to create the six different kits in a variety of skin tones.
Each pack includes a doll, two hairstyle options and “endless styling possibilities”.
Kim Culmone, senior vice president of doll design at Mattel, said, “Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusion, we felt it. it was time to create a line of dolls without labels.
“Through research, we’ve heard that kids don’t want their toys to be dictated by gender norms. This line allows all kids to express themselves freely, which is why it resonates so strongly with them.
“We hope Creatable World will encourage people to think more broadly about how all children can benefit from doll play.”
Cara Natterson, an American pediatrician who helped develop the toy, said she was asked to advise the manufacturer on what would be appropriate in terms of size, proportions and physiology.
“A collection like this breaks down all barriers to playing,” she said.
The Creatable World kits will be sold in the UK at a suggested retail price of £ 34.99.