Toy Shop UK reveals the winners of its 2020 Independent Toy Awards – ToyNews

Toy Shop UK has unveiled the winners of its 13th Annual Independent Toy Awards, highlighting products that the UK’s independent toy retail scene believes will be the best choices for parents this Christmas.

A full list of winning products can be found at

Medal logos were awarded in 30 categories, with gold, silver and bronze awards. Additionally, logos of distinction were awarded to companies that narrowly missed out on a top three award.

The impartiality of Toy Shop UK has allowed them to create a unique rewards process in the industry. By asking the more than 900 independent retailers who list their businesses in the directory what they think are the best toys in each category, the winners are “revealed” rather than “selected” as the votes cast.

Michael Hawkins, Founder of Toy Shop UK: “This year’s winning toy list features a truly diverse mix of products that I think perfectly reflect the life, character and sometimes the eclectic nature of the independent toy retailers who bring so much. to this industry.

This year’s gold medalists are:

Advent calendar: Elfie Christmas Letter Ultimate Stories Set (International Elf Service)
Application toys: La Toniebox (Tonies)
Babe: Textured Pop Blocks (Edushape)
Gifts for children: mTiny (Makeblock)
To collect: Rubik’s Amazing Box of Magic Tricks (Marvin’s Magic)
Creative: My first pencil beads (SES Creative)
Construction: SmartMax My first sound and my senses (smart games)
Eco: Eco Gelli Play (Zimpli Kids)
Educative: 123 Come on! (Head)
Electronic: Roxanne – Party Pets (EOLO)
Games (Action): Windy Panties (John Adams)
Games (Table): I saw it first: Jungle! (Laurence King editions)
Games (Card): Marvel Cinematic Universe Quiz (winning moves)
Educational games) : Bee Genius (The Happy Puzzle Company)
Electronic games) : Boxing Battle Armogear (NESSTOY)
Puzzles and puzzles: Call The Midwife 1000 Piece Jigsaw Puzzle (Rachel Lowe Games)
Authorized: Dragon Ball Limit Breakers (Bandai)
Novelty: Pippi the Flossing Sloth (ZURU)
Outside: DeLuxe 8 ‘x 12’ Rectangular Trampoline (YJ Europe)
Pocket money: Rainbow Unicorn Growth Egguf (HGL)
Carrier: Bumblebee Balance Bug (Behive Toys)
Roleplay: Playhouse Marvelous Mud Kitchen (Wilton Bradley)
Soft, tender: Animigos Magic Bunny (Tobar)
Special needs: HUE Animation Studio (HUE Animation)
TO SMOKE: Solar powered rovers (Thames & Kosmos)
Vehicles: SCOOBY DOO! Mystery Machine (Playmobil)
In wood: MURO Board – Massive Pack (MURO)

After winning gold in the STEAM category for its Solar Powered Rovers, Thames & Kosmos Sales Director Jo Drage said: “We are absolutely delighted to have won this coveted award.

“We have seen an increase in demand for good quality science kits that teach kids about alternative energy in fun and engaging ways. The Solar Powered Rover is the perfect gift for any budding physicist keen to learn and deepen their knowledge of alternative energy sources, assured by the quality and educational value of this nifty mid-priced kit.

“We are delighted that the Independent Toy Awards panel of experts agrees with us that this kit is a winner when it comes to STEM toys and their fun educational value. “

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