Toy store boss warns of Christmas shortages, tells parents if they “see it, buy it”

The boss of a popular toy show has warned of Christmas shortages – telling parents if they “see it, buy it.”

Geoff Sheffield, chief commercial officer of The Entertainer, spoke on This Morning on Monday as companies continue to grapple with supply chain issues.

With less than 100 days to go to Christmas, Mr Sheffield urged parents to plan early to avoid disappointment when December 25 rolls around.

He cited various issues causing the supply chain problems, including the lack of sea containers from Asia and the current shortage of heavy truck drivers.

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Demand for shipping containers has skyrocketed during the pandemic as demand for PPE equipment increased around the world.

“Since then we’ve never been able to replace that number of containers, so there has been a shortage,” he told hosts Holly Willoughby and Phillip Schofield on This Morning.

“Combine that with blockages at ports due to the Covid outbreaks, blockages at factories due to Covid, demand not declining since the lockdown.

“Consumer demand continues to be high in the toy industry and therefore the demand for these spaces on ships has not diminished.



Geoff Sheffield spoke to Holly Willoughby and Phillip Schofield about the issues businesses face

“As a result, we are seeing delays and ever increasing costs to get water costs to the UK on time.”

Mr Sheffield said the other challenge facing retailers is the shortage of truck drivers, which means stores are struggling to push back incoming goods.

In a warning to parents, Mr Sheffield said: “The reason we’re speaking to you today is to make sure our customers at The Entertainer, whom we love and welcome since stores reopened, understand [to] plan early and if you see it, buy it.

“The reality is that we are running out of days to get things on the water and on time for the UK.”

He added, “My advice is to get out early. The kind of stuff you’d expect to be popular has been popular all year round. Things like Barbie, LOL

“Then you have to watch some of the movie content that we got recently, the Paw Patrol movie which is doing really well.”

A survey suggested that more than a quarter of UK consumers have already started Christmas shopping and 45% plan to avoid large online retailers this year as the pandemic and supply chain issues affect consumer behavior. ‘purchase.

Nor has the Transport Secretary guaranteed that there will be enough trucks on UK roads this Christmas to deliver all the gifts on time.

Grant Shapps told the Commons it was “not in the hands” of the government to make the guarantee as he answered questions about the shortage of heavy truck personnel last week.

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