Toymaker Appoints New CFO | North West Manufacturing News

Ben Amstrong

A Bury-based toy manufacturer and distributor has appointed a new chief financial officer.

Ben Armstrong joins Sambro with over 20 years of experience in finance, having been involved in implementing strategic developments within the FMCG and retail industries.

Armstrong, who has experience in private equity and other investor-backed businesses, has strong technical and business skills in consumer and retail brands including EV Cargo and KidKraft Toys. & Furniture.

At Sambro, he will work alongside chief executive Paul Blackaby to drive forward the company’s growth plans, which include an expected turnover of £70m by 2023.

Armstrong said, “Sambro is an exceptional company with a strong portfolio of toy brands and private label products and I am delighted to join the organization at this important time in its continued growth. I look forward to working with Paul and the management team at Sambro to drive growth and ensure its continued success.”

Paul Blackaby said: “Ben is a world-class CFO with a proven track record of operational performance and growth in global consumer-facing organizations.

“His leadership and financial expertise will benefit Sambro as we grow, and I look forward to working with him as we begin the next leg of our journey.”

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