This week, to celebrate the 40th anniversary of the Masters of the Universe (MOTU) franchise, toy company Mattel announced the launch of the official MOTU digital toy collection. The new collection, which will be released on November 9, will feature classic MOTU characters like He-Man, Battle Cat, Tri-Klops and Evil-Lyn.
He-Man and the Masters of the Universe Enter the Blockchain-Powered Metaverse
Wednesday, Mattel, Inc. (Nasdaq: CARPET) and the new non-fungible token (NFT) platform Cryptos revealed plans to launch a collectible digital collection based on the Masters of the Universe (MOTU) sword and planet-themed media franchise. According to the announcement, the limited-edition collection was unveiled this week in unison with MOTU’s 40th anniversary.
MOTU is well known for the He-Man and She-Ra characters, as the popular 5.5 inch line of action figures was released in 1981. The MOTU or He-Man animated film series followed two years later in 1983. Mattel’s MOTU franchise is still a pop culture classic after 40 years, with He-Man and Skeletor featured in memes and newly minted toy lines. For the new MOTU NFT collection, Mattel has teamed up with Cryptoys, an NFT company that combines toys, games and entertainment.
Cryptoys operates the Flow Network, a blockchain project used by Dapper Labs-designed NFT Collections, NBA Top Shot, and NFL All Day. The MOTU NFT Collection will be released in three waves and the first release will feature He-Man/Prince Adam, Tri-Klops, Battle Cat/Cringer and Evil-Lyn. The waves will run from November 2022 to January 2023 and other characters like Orko, Man-At-Arms, Skeletor and Beast-Man will be released.
“With a unique ability to stay on the cutting edge of pop culture for 40 years, Mattel’s Masters of the Universe IP has an extremely high level of awareness and strong collectible value,” said the global head of digital games. of Mattel, Mike DeLaet, in a press release. . DeLaet added that the toy company is looking forward to “providing fans of all ages with a new way to experience He-Man and Masters of the Universe.”
According to Cryptoys, each MOTU drop will contain 10,000 toys per character and each will have different skins across seven unique rarity levels. Cryptoys says the rarity of each skin will make the collectible even more “powerful”. The new MOTU NFT collection is not the first time Mattel has dealt with blockchain technology as the company has released the Mattel Hot Wheels NFT Garage Line with the Wax blockchain team last year.
More recently, Mattel has work with the Veefriends NFT project and the two companies released a limited edition UNO game featuring the Veefriends characters. The NFT company Cryptos raised $23 million in late June and Mattel was an investor in the round. Andreessen Horowitz (a16z), Sound Ventures, Dapper Labs, Animoca Brands, Acrew Capital and Draper & Associates also participated. In addition to Mattel, other toy and collectible competitors like Funko and Hasbro have also issued blockchain-backed NFTs.
What do you think of the Masters of the Universe NFT collection from Mattel and Cryptoys? Let us know what you think about this topic in the comments section below.
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