Stripe will provide PR support for all Spin Master products in the UK including Paw Patrol, DC Universe, Monster Jam, Meccano, Hatchimals and Kinetic Sand.
The agency succeeds Fosbury PR, which has been managing Spin Master’s public relations activities since 2015.
The account will be led by Stripe Chief Strategy Officer Lou Harris and Associate Director Sam Wetherald.
The agency told PRWeek that Spin Masters was an “important victory” for the agency.
“We are delighted to have been named the chosen public relations agency by Spin Master“said Chris Stevenson, Managing Director of Stripe London. “We work with a list of brilliant clients which has allowed us to develop a solid expertise in parent and family engagement, and we are going to put it to great use. ”
“From the start, it was clear that we shared a culture of creativity, partnership and passion with Spin Master. Their product innovation and appetite to disrupt the traditional toy market, coupled with our own ambition to impress consumers with award-winning creativity, will allow us to form a strong partnership and achieve great things together.
Spin Master Commercial Marketing Director Phil Hooper added, “We are delighted to welcome Stripe to work on Spin Master’s toy portfolio in the UK market. With their expertise, experience and creativity, we look forward to developing cutting-edge public relations campaigns to support the innovative brands for which Spin Master is renowned.
Stripe Communications recently won the ScottishPower account and also works with Merlin Entertainment, Rank, IRN-BRU, AG Barr, Royal Bank of Scotland, Edrington, Hammerson, Fridays, YOTEL and the Scottish Government.